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Senior Marketing Strategist

1 month ago

San Francisco, California, United States Pinterest Full time

About Pinterest:

We're a platform where millions of people come to find new ideas and inspiration. Our mission is to help them create a life they love. As a Business Marketer, you'll play a crucial role in upholding this mission and driving our platform forward. You'll collaborate with cross-functional teams to develop marketing campaigns and content that promote our ad products, and work closely with sales teams to position our platform effectively to clients.

Key Responsibilities:

  • Develop and execute a messaging strategy that highlights the value of our ad platform and differentiates us from competitors.
  • Establish strong positioning for Pinterest, focusing on key advertiser segments and aligning marketing efforts to meet their needs.
  • Conduct market research to understand advertiser needs and develop targeted marketing strategies that resonate with specific advertiser types.
  • Collaborate with sales teams to develop strong value-based narratives that help them position our platform effectively to clients.

Requirements:

  • 8+ years of experience in B2B marketing, preferably in advertising, media, or ad-tech industries.
  • Strong understanding of digital advertising and media landscape, including the social media landscape.
  • Proven ability to develop positioning and messaging strategies for advertisers and partnering with sales organizations.
  • Excellent written and verbal communication skills, with the ability to translate technical features into clear, compelling value propositions.

Relocation Statement:

  • This position is not eligible for relocation assistance. We're open to hiring candidates from anywhere in the country, and we'll work with you to find a solution that works for everyone.

Our Commitment to Diversity:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job, and we're committed to creating a diverse and inclusive workplace.