Digital Marketing Specialist

4 weeks ago


Stillwater, Minnesota, United States Assessment Systems Full time

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Assessment Systems. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy to increase our brand's presence and drive sales pipeline growth.

The ideal candidate will have a strong background in digital marketing, with experience in SEO, SEM, email marketing, and social media management. You will work closely with our product experts and industry thought leaders to expand our digital presence and measure the performance of all digital marketing campaigns.

Key responsibilities will include:

  • Planning, executing, and managing all digital marketing activities, including content creation, email marketing, and social media management
  • Working with our team to develop and implement a content calendar to deliver targeted content
  • Measuring and reporting on the performance of all digital marketing campaigns, including ROI and KPIs
  • Assisting the sales team with communications and conversions of inbound leads

Requirements include:

  • Experience in strategy and management of digital marketing
  • Experience with social media management for B2B/B2Gov SaaS
  • Strong analytical skills, with the ability to analyze consumer metrics, reports, and trends
  • Excellent project management and managerial skills

Preferred qualifications include:

  • In-depth knowledge of current digital trends
  • Proficiency in multimedia editing software
  • Experience with SEO strategy and keyword research
  • Experience with analytics tools, such as Google Analytics and Google Search Console

Assessment Systems is an Equal Opportunity Employer and an E-Verify participating employer. Employment is contingent upon a successful background check.



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