Brand Marketing Leader

2 weeks ago

Austin, Texas, United States IBM Full time
About the Role

The Brand Marketing Team at IBM is seeking a seasoned Brand Manager to lead the development, evolution, and expression of the IBM brand. This role involves working closely with agency partners, internal stakeholders, and cross-functional teams to create globally relevant creative and ensure alignment to company-wide business and marketing objectives.

Key Responsibilities
  • Partner with media, brand, product marketing, sales, communications, and other cross-functional teams to drive brand relevance through advertising.
  • Develop an integrated approach to campaign planning, defining the creative rotation and audience journey across the campaign.
  • Consult on the localization of assets around the world and the development of lower-funnel creative assets.
  • Contribute to the development of brand guidelines, ensuring consistency and excellence in brand expression.
Requirements
  • 7+ years of experience in marketing or advertising, with a proven track record of success in brand management.
  • Experience at an advertising agency or with agency management, with a strong understanding of the advertising industry.
  • Growth mindset with an appetite to experiment, fail fast, and learn from experience.
  • Strong written and verbal communication skills, with attention to detail and ability to problem-solve in a fast-paced environment.
About IBM

IBM is a leading technology and consulting company, committed to creating a diverse and inclusive environment. We pride ourselves on being an early adopter of artificial intelligence, quantum computing, and blockchain, and are seeking talented professionals to join our team.

We offer a competitive benefits program, including healthcare, financial programs, paid time off, training and educational resources, and diverse and inclusive employee resource groups.

This position is open to qualified applicants with a full-time schedule for a full calendar year. Pay will vary depending on job-related skills, experience, and location, with pay increment and frequency in accordance with employment classification and applicable laws.

  • Chief Marketing Officer, Branding and Marketing Strategies

    4 weeks ago

    Austin, Texas, United States University of Texas at Austin Full time

    As a key member of the University of Texas at Austin's senior leadership team, the Chief Marketing Officer, Branding and Marketing Strategies will develop and implement a comprehensive marketing communications strategy to drive University priority projects forward.This role will lead and manage integrated marketing communications plans to achieve maximum...

  • Brand Director

    3 weeks ago

    Austin, Texas, United States Rugiet Health Full time

    About This Role:Rugiet Health is seeking a highly skilled Brand Director to lead our brand strategy and creative direction. As a visionary leader, you will be responsible for maintaining the integrity of our brand's voice, visual identity, and messaging across all touchpoints.Key Responsibilities:Brand Leadership:Develop and execute Rugiet Health's brand...

  • Design Director, Brand Marketing

    4 weeks ago

    Austin, Texas, United States YETI Coolers Full time

    Job DescriptionAt YETI, we believe that time spent outdoors matters more than ever. Our gear can make that time extraordinary.As a Design Director, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side.Together, you'll help our customers get the high-quality gear they need to make the...

  • Marketing Branding Coordinator

    4 weeks ago

    Austin, Texas, United States Malibu Events Promotion Full time

    Job Title: Marketing Branding AssistantWe are seeking a proactive and creative Marketing Branding Assistant to join our team at Malibu Event Promotions.Job SummaryThe Marketing Branding Assistant will support the development and execution of branding and marketing initiatives, helping to enhance our clients' presence in the market.ResponsibilitiesAssist in...

  • Marketing Branding Coordinator

    4 weeks ago

    Austin, Texas, United States Malibu Events Promotion Full time

    Job DescriptionWe are seeking a highly motivated and creative Marketing - Branding Assistant to join our team at Malibu Event Promotions. In this role, you will support the development and execution of branding and marketing initiatives, helping to enhance our clients' presence in the market.ResponsibilitiesAssist in creating and implementing marketing...

  • Director of Brand Marketing

    4 weeks ago

    Austin, Texas, United States Yellow Bird LLC Full time

    Job DescriptionWe are seeking a highly experienced Director of Brand Marketing to join our team at Yellowbird LLC. As a key member of our marketing team, you will be responsible for driving revenue through brand awareness, acquisition, and retention.Key Responsibilities:Develop and execute marketing campaigns aligned with our brand strategy and ethos to...

  • Brand Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Four Hands Full time

    Job DescriptionFour Hands is a leading global designer and wholesaler of lifestyle home furnishings. We design, manufacture, and distribute our products to support the growing needs of large retail chains, e-commerce businesses, regional stores, and interior designers. As a Brand and Product Marketing Specialist, you will own the development of key programs...

  • Marketing Brand Reputation Manager

    4 weeks ago

    Austin, Texas, United States Amherst Holdings LLC Full time

    Job SummaryAmherst Holdings LLC is seeking a skilled Marketing Manager to lead the development and execution of its brand reputation program. This role will work closely with marketing and customer experience teams to create content, leverage data, and drive stakeholder engagement.Key ResponsibilitiesDevelop and execute a comprehensive brand reputation...

  • Brand and Marketing Strategist

    3 weeks ago

    Austin, Texas, United States University of Texas at Austin Full time

    Key Responsibilities: Develop and implement effective branding and marketing strategies to support the University of Texas at Austin's business goals. Collaborate with creative and marketing teams to design and produce high-quality marketing materials and campaigns. Manage and maintain social media channels to engage with the organizational portfolio and...

  • Brand Marketing Coordinator

    4 weeks ago

    Austin, Texas, United States Electronic Arts Full time

    Brand Marketing Internship OpportunityElectronic Arts is seeking a talented and motivated individual to join our Brand Marketing team as a Brand Marketing Intern. This is an exciting opportunity to gain hands-on experience in marketing campaigns, community engagement, and communications.Key Responsibilities:Assist in developing and activating marketing...

  • VP of Brand Marketing Strategy

    4 weeks ago

    Austin, Texas, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled and experienced VP of Brand Marketing to join our team at Directive Consulting. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive brand marketing strategy that drives growth and revenue.The ideal candidate will have a proven track record of success in...

  • Senior Brand Marketing Specialist

    3 weeks ago

    Austin, Texas, United States Four Hands Full time

    Job Title: Senior Brand Marketing SpecialistJob Summary: We are seeking a highly skilled Senior Brand Marketing Specialist to join our team at Four Hands. As a key member of our marketing team, you will be responsible for developing and executing brand marketing strategies that drive business growth and success.Key Responsibilities:* Develop and implement...

  • Strategic Branding and Marketing Manager

    4 weeks ago

    Austin, Texas, United States University of Texas at Austin Full time

    Job SummaryWe are seeking a highly skilled Strategic Branding and Marketing Manager to join our team at the University of Texas at Austin. This role will be responsible for creating, reviewing, and editing branding and marketing materials and campaigns.Key Responsibilities:Develop and implement effective marketing strategies to promote the University's brand...

  • Brand Strategist

    4 weeks ago

    Austin, Texas, United States Unilever Full time

    Job DescriptionAt Onnit, we're on an exciting journey of growth and transformation. As a Brand Manager, you'll play a key role in driving our business and innovation strategies, shaping our brand, and contributing to our growth.You'll collaborate with cross-functional teams to define our brand, media, and creative strategies, and bring our annual tactical...

  • VP of Sales and Marketing Leader

    3 weeks ago

    Austin, Texas, United States BB Imaging & Healthcare Consulting Full time

    We are seeking a seasoned sales and marketing leader to drive business growth and market presence for BB Imaging & Healthcare Consulting. As VP of Sales and Marketing, you will be responsible for developing and executing strategic plans, contributing to the sales pipeline, closing deals, and aligning marketing strategies to support sales initiatives.The...

  • Brand Visionary

    4 weeks ago

    Austin, Texas, United States Rugiet Health Full time

    About Rugiet HealthRugiet Health is a growth-stage company disrupting the US Healthcare market by democratizing access to best-in-class compounded medications delivered through a bespoke online marketplace.Job Title: Brand DirectorJob SummaryWe are seeking a visionary and dynamic Brand Director who is a leader in brand strategy, creative direction, and...

  • Pharmaceutical Marketing Research Consultant

    4 weeks ago

    Austin, Texas, United States STEM Marketing Full time

    Job OverviewAs a Field Specialist in Pharmaceutical Marketing, you will play a crucial role in gathering data through field rides with pharmaceutical sales representatives and in-depth interviews. Your findings will form the basis of an action plan to boost brand performance.Key ResponsibilitiesConduct field rides and gather data through in-depth interviews...

  • Marketing Specialist: Brand Development and Promotion

    1 week ago

    Austin, Texas, United States Texas Department of Aging & Disability Services Full time

    As a Marketing Specialist, you will be responsible for brand development and promotion. Your tasks will include creating and implementing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive business growth.Key responsibilities include:Developing and executing marketing strategies to achieve business...

  • CPG Brand Manager

    3 weeks ago

    Austin, Texas, United States Gummi World Full time

    Job DescriptionGummi World is seeking a skilled Marketing Leader for Consumer Goods to develop and implement marketing strategies that drive brand growth and awareness in the Consumer Packaged Goods space.The ideal candidate will have a strong understanding of consumer behavior, market trends, and competitor activity. They will be responsible for conducting...

  • Digital Marketing Strategist for CPG Brand

    3 weeks ago

    Austin, Texas, United States Simplex Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at Simplex. Located in Austin, TX, this role will play a crucial part in driving our Affiliate Marketing efforts forward.Our client is a rapidly growing Consumer Packaged Goods (CPG) brand with a strong focus on the Vitamin, Minerals, and Supplement (VMS) space. With a current...