Senior Brand Marketing Manager

4 weeks ago

Hollywood, California, United States Alchemy 43 Full time
About Us

Alchemy 43 is a fast-growing aesthetics brand that offers specialized, innovative, and technology-driven services in an elevated setting. Our focus is on beauty, wellness, and empowering confidence, delivering the highest quality in medical aesthetics within an exceptional customer-focused environment.

Position Overview

The Senior Brand Marketing Manager will play a pivotal role in shaping and executing the comprehensive brand marketing strategy across all channels. This role involves leading strategic initiatives and managing the development and implementation of marketing tactics to enhance brand visibility, drive customer acquisition, and elevate the client experience.

Key Responsibilities
  • Drive the development of the National Marketing strategy, incorporating seasonality trends, client data, and revenue goals.
  • Formulate and implement market strategies, leveraging analytics to increase brand awareness and client acquisition.
  • Oversee monthly marketing calendars, including social media scheduling.
  • Prepare comprehensive marketing activity reports and metrics to assess program success.
  • Support and enhance content creation strategies, ensuring all branded content remains relevant and innovative.
  • Develop and execute Local Marketing Toolkits, New Shop Opening strategies, and Merchandising Playbooks.
  • Partner with shop managers, influencers, and other stakeholders to gather and utilize shop experience content.
  • Collaborate with Marketing Analysts to create weekly reports, analyzing new and existing marketing campaigns.
  • Plan and execute brand events both within and outside of clinics.
  • Develop and maintain quarterly brand partnerships with like-minded brands.
  • Manage relationships with retail property groups and free-standing locations for future marketing opportunities.
  • Oversee all Retail Marketing creative briefs, calendars, and presentations.
  • Conduct surveys, focus groups, and other research methods to gain insights on client trends and preferences.
  • Work with operations to produce weekly field marketing communications.
  • Handle branded photoshoots and content days, including agency coordination, model sourcing, and creative direction.
  • Serve as the primary contact for external agencies (PR, creative, social media) and manage onboarding processes.
  • Oversee the onboarding of new marketing team members, such as coordinators or interns.
  • Set goals and budgets for organic marketing initiatives, partnerships, and events, ensuring alignment with financial plans.
  • Manage product requests and relationships with external vendors.
  • Strategize and implement CRM email creative.
  • Work closely with influencers and content creators to facilitate and produce UGC-style content.
  • Oversee branded swag processes, including creative development, ordering, and budgeting.
Requirements
  • BA/BS in Business Administration, Marketing, or a related field.
  • At least 6-10 years of advanced marketing experience, demonstrating a strong grasp of strategic marketing and management.
  • Proven success in event planning and building effective partnerships.
  • Proven experience in managing teams and external agencies.
  • Excellent presentation, communication, and project management skills.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Project).
  • Service-based retail industry experience is a major plus.
  • Effective team-building skills and excellent cross-functional communication.
  • Ability to bring structure to undefined procedures and navigate evolving challenges.
  • Willingness to travel up to 25% of the time.
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • Paid holidays
  • Quarterly complementary procedures/products
  • Employee/friends/family discounts
  • Career advancement opportunities

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