Product Brand Manager
1 week ago
Company Overview
Tata Consumer Products - USA is a leading consumer goods company that stands for excellence, innovation, and customer satisfaction. We are committed to delivering high-quality products that meet the evolving needs of our customers.
Salary Range
$80,000 - $120,000 per year based on experience and qualifications.
Job Summary
We are seeking a highly motivated Product Brand Manager to join our team in Woodcliff Lake, NJ. The successful candidate will be responsible for driving business growth, developing marketing strategies, and managing external partners.
Key Responsibilities
- Develop and execute marketing plans to achieve business targets
- Manage external partners, including social media agencies, PR firms, and influencer networks
- Track spend to budget and ensure proper coding and submission of invoices
- Create and execute coupon programs, tracking ROI and redemption
- Manage shopper tools, including sell sheets and new item communications
- Plan, execute, and track in-store demos with external agencies
- Be the marketing project lead for innovation launches, pack changes, and shipper updates
Requirements
- 1-3 years' experience in US CPG Marketing or related field
- Undergraduate degree
- Experience with syndicated data tools (i.e. Nielsen, IRI)
- Experience managing external partners
Desirable Skills
- Passion for food/beverage marketing
- Strong work ethic
- Positive attitude
- Highly organized
- Excellent written and oral communication skills
- Natural curiosity about how things work and how they can be improved
Benefits
- 11 Federal Holidays / 3 Weeks Vacation / 2 Floating Holidays Per Year / 2 Volunteer Days
- Medical, Dental, Vision
- 401K Match up to 4%
- Employee Referral Bonus
- Employee Discount on Local & National Retailers
- Premium Subscription to Wellness App
About Us
Tata Consumer Products - USA is an equal opportunity employer committed to diversity and inclusion. We are passionate about creating a workplace culture that values and respects individual differences.
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