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LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. With a rich history spanning over six decades and a global presence in over 290 locations, we offer a diverse portfolio of products and services, including Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Job SummaryWe are seeking a Senior Analyst to join our Digital Analytics team, providing end-to-end reporting and analytics support to drive growth and optimizations of site merchandising, promotions, functionality, and the overall website experience. As a key member of the team, you will have a strong data analytics background, with a focus on web analytics within ecommerce. This will be a hands-on role, helping to develop measurement plans, build new/maintain existing dashboards, conduct strategic analyses, generate insights from website behavioral data, and support the optimization of our overall digital presence.
Key Responsibilities- Develop and present regular reports on key metrics, performance trends, and user engagement to stakeholders.
- Develop measurement plans in support of promotional and merchandising activities, as well as larger-scale website enhancements.
- Conduct strategic analyses to measure the ROI and impact of site enhancements, merchandising, and promotions.
- Support the standardization of KPIs and measures, ensuring consistency across the organization.
- Develop and enhance all dashboards related to website user behavior and performance, with a focus on enabling self-service analytics and driving data democratization.
- Proactively identify website optimization opportunities that can drive testing and site enhancement roadmaps.
- Partner with Measurement Operations to enrich tracking capabilities and ensure integrity/accuracy of site analytics data.
- Conduct competitive analysis to identify industry trends and benchmark website performance.
- Work closely with cross-functional teams to understand their analytical needs and provide insights to support their objectives.
- Train and support team members and cross-functional teams to support self-service analytics.
- Bachelor's degree in marketing, Business, Statistics, Data Science, Computer Science, or related field.
- 3-5 years of experience in a web analytics role within an ecommerce environment.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong expertise in data visualization and reporting tools (e.g., Looker Studio, Tableau, Power BI).
- Experience using SQL to extract, join, and manipulate large datasets.
- Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake, etc.
- Knowledge of tag management systems (e.g. Google Tag Manager) and analytics tagging process.
- Knowledge of statistical methodologies and application of methods within data analytics.
- Experience in testing/experimental concepts.
- Strong skills within Excel (data manipulation, macros, charts, and pivot tables).
- Proficient in data storytelling and presentation skills.
- Strong analytical and critical thinking skills, with the ability to identify and solve complex problems, make sound decisions, and adapt to evolving business needs.
- Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams, stakeholders, and senior management.
At LG, we believe in the power of collective wisdom through an inclusive work environment. We strive to make Life Good for Everyone. Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. We offer a crafted employee experience designed to foster professional growth, a focus on health & well-being, and an internal community that will set you up for success.