Trade Marketing Communication Leader: Strategic Content Developer
1 day ago
At Delta Faucet, we're driven by a passion for innovation and excellence. We're a leader in the plumbing industry, with a commitment to quality, sustainability, and customer satisfaction. Our mission is to create solutions that inspire and elevate the lives of our customers.
Your Role at Delta Faucet
As the Trade Marketing Communication Leader, you'll play a vital role in developing, managing, and executing content strategies that resonate with the Delta and Peerless brand voices. Your expertise will be essential in crafting messaging that drives trade segment goals while ensuring cohesive communication across all platforms. You'll collaborate closely with cross-functional teams to deliver impactful content and communication initiatives.
Responsibilities
- Communication and Messaging: Develop clear and compelling messaging for trade, aligning with channel segment goals and brand marketing campaigns. Collaborate with the brand team to ensure consistency across all touchpoints, including product launches and customer communications.
- Content Strategy Development: Create and implement a comprehensive trade marketing content strategy that supports brand and segment objectives. Identify key themes and messages to effectively communicate through various channels.
- Content Creation and Management: Direct the creation and management of trade marketing assets in collaboration with the brand creative asset manager. Oversee editing, proofreading, and approvals for materials such as price books, catalogs, and digital campaigns.
- Stakeholder Collaboration: Work closely with product, sales, channel marketing, and brand teams to develop content supporting product launches and sales initiatives. Partner with marketing agencies to produce high-quality content within timelines and budgets.
- Education/Experience: Bachelor's degree in marketing, communications, or a related field preferred with 8 years minimum in marketing, brand or communications, preferably with a focus on trade marketing.
- Communication Skills: Exceptional written and verbal communication skills.
- Content Expertise: Proficient in creating a wide range of content types, including written, visual, and multimedia formats.
- Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
- Brand Management: Experience in maintaining brand guidelines and ensuring consistent application across all content.
- Sales Support Knowledge: Understanding of sales processes and the ability to create materials that support sales efforts.
- Team Building: Able to influence and work collaboratively with cross-functional teams in a matrixed organization.
We're a company that values innovation, quality, and customer satisfaction. Our team is passionate about creating solutions that make a difference in people's lives. If you're looking for a challenging and rewarding opportunity to grow with a leader in the plumbing industry, we'd love to hear from you.
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