Director of Partnerships and Engagement

3 weeks ago


Virginia Beach, Virginia, United States Virginia Jobs Full time
About the Position:

The Director of Partnerships and Engagement will be responsible for developing and implementing systems to cultivate business partnerships with school districts and other institutions to create new revenue streams for the College of Education and Human Development. Reporting to the Senior Director of Communications and Marketing, the incumbent will focus on supporting and strengthening the college's enrollment capabilities by developing, implementing, and assessing the effectiveness of business development strategies and initiatives to support prospective student engagement, recruitment, and enrollment across CEHD.

Responsibilities:
  • Collaborate with the Senior Director of Communications and Marketing to serve as the liaison between academic program leaders and OSE, including serving as the resident expert on business development;
  • Serve on the Office of Strategic Enrollment leadership team and various college and campus-wide committees pertaining to business development and strategic enrollment to build stronger relationships internally and externally to sell ideas and identify opportunities for strategic partnerships and collaborations to optimize enrollment outcomes;
  • Research and draft communications and present on opinions and recommendations on topics related to business development and strategic enrollment to leadership at the college, both upon request and proactively to improve enrollment outcomes;
  • Meet with program, division, and school leadership and faculty, upon request, regarding topics related to business development and/or strategic enrollment;
  • Attend central meetings of the Academic Enrollment Planning Team (AEPT), Graduate Recruitment Action Council (GRAC), Recruitment Action Council (RAC), and the university marketing teams where necessary;
  • Establish clear business development assessment metrics and remain transparent in reporting to leadership and the broader community, and establish a culture in OSE rooted in evidence-based planning and assessment, continuous improvement, and accountability;
  • Research and draft annual and longer-term business development strategic planning documents and deliver and sell them to leadership and the college and university community through various forms of communication;
  • Set revenue growth targets and develop strategies for contract business development and new revenue streams;
  • Research, plan, and implement new target market initiatives, research prospective accounts in target markets, and put together custom proposals;
  • Advises the development of marketing assets for business development and collaborates with academic program leads and other relevant CEHD leadership to pursue leads and move them through the sales cycle;
  • Oversee the administration of contracts, memorandums of understanding, and quick admits.
Required Qualifications:
  • Master's degree in a related field;
  • Considerable, directly relevant professional experience (typically five or more years);
  • Demonstrated skill in strategic enrollment management in higher education settings;
  • Well-organized with outstanding multi-tasking skills, and ability to anticipate issues and adapt plans in a dynamic environment;
  • Excellent customer service and vendor management skills;
  • Strong verbal, interpersonal, and written communication skills;
  • Must currently possess an appropriate, active, valid motor vehicle operator's license that meets all of GMU's requirements for operating state vehicles and equipment under Mason's Vehicle Use Policy The Office of Risk Management reserves the right to review the driver's licenses and Motor Vehicle Reports (MVRs) of all candidates selected with employment contingent upon favorable review.
Preferred Qualifications:
  • Considerable experience in higher education business development.


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