Customer Engagement Strategist

7 days ago


Oceanside, California, United States Kindred Bravely Full time
About UsKindred Bravely is a forward-thinking company that empowers women on their motherhood journey through functional, comfortable maternity and nursing apparel. We're a team of innovators who prioritize diversity, equity, inclusion, and belonging.

We've built an amazing team of over 50 people based all over the world. From our inception, Kindred Bravely has sought to support moms with great breastfeeding & maternity clothes, exceptional customer care, and encouraging content. Our goal is to create a culture where our team members can grow their careers while working from home.

As a leader in the industry, we've been featured in prominent publications such as Self Magazine, Forbes, What to Expect, Ovia, BabyCenter, and Romper.

The OpportunityOur ideal candidate will have a strong background in eCommerce analytics, email, SMS, and lifecycle marketing. This individual will play a key role in shaping our customer engagement strategy; developing and executing CRM strategies to improve customer retention and lifetime value, while identifying new opportunities for growth.

We're looking for someone who...

  • Is exceptional at whatever they do. You proactively seek solutions and uncover new opportunities. A self-starter who is always seeking to improve is essential.
  • Is innovative. You adapt your approach based on customer lifecycle and data-driven insights.
  • Is intellectually curious. You love to learn and grow both personally and professionally.
  • Is a finisher. You ensure tasks are complete, accurate, and on deadline.
  • Is collaborative. You work cross-functionally to ensure the best customer experience at every touchpoint.
  • Is hands-on. You analyze data, build reports, and test flows to improve customer experiences.
Responsibilities
  • Develop and execute the overarching CRM strategy across key channels, including email, SMS, direct mail, and loyalty programs.
  • Improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing.
  • Manage and test behavioral-based marketing automation via email and SMS to improve conversion rates.
  • Analyze customer behavior and trends using data from multiple platforms (Klaviyo, Attentive, Shopify, Lifetimely).
  • Identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn.
  • Oversee lead capture efforts with a comprehensive lead nurturing strategy.
  • Partner with the Paid Media team to co-create innovative strategies for re-engagement.
  • Own weekly and monthly reporting across all CRM channels.
Requirements
  • Bachelor's degree in a related field (e.g., Marketing, Communications, Business).
  • 3-5 years of hands-on experience managing CRM strategy + lifecycle marketing.
  • 2+ years of team management experience.
  • Klaviyo, Attentive, and Shopify experience preferred.
  • Exceptional data analysis and Excel skills. Looker experience a plus.
  • Proficiency in GA4.
  • Effective communication and presentation skills.
Benefits
  • Competitive salary and benefits package.
  • Monthly reimbursement for spending on a 'Random Act of Generosity'.
  • 40% off product discounts on Kindred Bravely and 15% off for friends and family.


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