Customer Engagement Strategist
7 days ago
We've built an amazing team of over 50 people based all over the world. From our inception, Kindred Bravely has sought to support moms with great breastfeeding & maternity clothes, exceptional customer care, and encouraging content. Our goal is to create a culture where our team members can grow their careers while working from home.
As a leader in the industry, we've been featured in prominent publications such as Self Magazine, Forbes, What to Expect, Ovia, BabyCenter, and Romper.
The OpportunityOur ideal candidate will have a strong background in eCommerce analytics, email, SMS, and lifecycle marketing. This individual will play a key role in shaping our customer engagement strategy; developing and executing CRM strategies to improve customer retention and lifetime value, while identifying new opportunities for growth.We're looking for someone who...
- Is exceptional at whatever they do. You proactively seek solutions and uncover new opportunities. A self-starter who is always seeking to improve is essential.
- Is innovative. You adapt your approach based on customer lifecycle and data-driven insights.
- Is intellectually curious. You love to learn and grow both personally and professionally.
- Is a finisher. You ensure tasks are complete, accurate, and on deadline.
- Is collaborative. You work cross-functionally to ensure the best customer experience at every touchpoint.
- Is hands-on. You analyze data, build reports, and test flows to improve customer experiences.
- Develop and execute the overarching CRM strategy across key channels, including email, SMS, direct mail, and loyalty programs.
- Improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing.
- Manage and test behavioral-based marketing automation via email and SMS to improve conversion rates.
- Analyze customer behavior and trends using data from multiple platforms (Klaviyo, Attentive, Shopify, Lifetimely).
- Identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn.
- Oversee lead capture efforts with a comprehensive lead nurturing strategy.
- Partner with the Paid Media team to co-create innovative strategies for re-engagement.
- Own weekly and monthly reporting across all CRM channels.
- Bachelor's degree in a related field (e.g., Marketing, Communications, Business).
- 3-5 years of hands-on experience managing CRM strategy + lifecycle marketing.
- 2+ years of team management experience.
- Klaviyo, Attentive, and Shopify experience preferred.
- Exceptional data analysis and Excel skills. Looker experience a plus.
- Proficiency in GA4.
- Effective communication and presentation skills.
- Competitive salary and benefits package.
- Monthly reimbursement for spending on a 'Random Act of Generosity'.
- 40% off product discounts on Kindred Bravely and 15% off for friends and family.
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