Marketing Leadership Role for Brand Growth

1 day ago


White Plains, New York, United States HEINEKEN USA Full time

We are seeking a seasoned Marketing Communications Senior Brand Manager to drive the growth of our Dos Equis brand in the Sunbelt States. This critical role will support the development of key brand programs, lead Always-On PR tactics, and oversee social media strategy to effectively reach younger Legal Drinking Age (LDA) consumers.

About the Role

As a Senior Brand Manager, you will have full participation in the brand team's activities and assist the Brand Director in developing key brand programs that deliver the annual plan. You will gain experience in the complete advertising process, drive the brand's agenda on social media, influence media narrative on the brand via PR, and fully own all aspects of brand management on one of our sub-brands.

Key Responsibilities:
  • Support Brand Director across full range of ATL activities including creative development, asset production, and media execution
  • Lead Always-On PR tactics to ensure disproportionate media coverage of the brand
  • Develop cutting-edge Social and Digital strategy to effectively reach younger Legal Drinking Age (LDA) consumers
  • Manage In-House Organic Social Team of 2; overseeing monthly creative calendar, ad hoc posts, and community management
  • Own Dos Equis Ambar Sub-Brand including ATL, BTL, commercial strategy + execution
  • Oversee Golden Record-driving tactics including Lead Gen ads, email marketing, and brand website
  • Support Brand Director in reporting on franchise performance against KPI's
Requirements:
  • 5+ years brand management experience
  • Expertise in and passion for social and digital marketing
  • Experience managing complex projects with many stakeholders
  • Proven ability to execute brand projects that align with overall brand positioning
  • Proven experience leading advertising campaigns from brief to execution
  • Experience briefing and managing agency partners
  • Demonstrated ability to collaborate across departments and teams to achieve a common goal

Estimated salary: $85,000 - $110,000 per year, based on location and industry standards. HEINEKEN USA is a subsidiary of Heineken International NV, the world's most international brewer, offering a comprehensive benefits package and opportunities for professional growth and development.



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