Director of External Communications

3 weeks ago

Baltimore, Maryland, United States Johns Hopkins University Full time

Job Summary:

The Director, Strategic Communications will lead both external and internal communications for Johns Hopkins University, Jhpiego. This includes designing, developing, and leading organization communication plans and brand positioning, creating narrative and messaging, overseeing public relations, media relationships, and strategies for Jhpiego, as well as identifying opportunities to extend organizational reach and visibility.

Responsibilities:

  • Develop and lead proactive media engagement strategy for the organization with tangible goals and objectives.
  • Build personal relationships with journalists and develop an in-house media list.
  • Develop, track, and report tangible measurement standards of media engagement in line with goals and objectives.
  • Manage Executive Communications for the CEO and other key leaders, by identifying key speaking opportunities to grow and build the profile.
  • Work with and guide speechwriter to align with high-level Executive Communications goals and messaging frameworks.
  • Work with GECO and programs teams to identify upcoming news moments and trends to develop major media opportunities to focus team effort on.
  • Identify and oversee contracts and invoices for any paid media partnerships.
  • Identify and execute opportunities to grow Jhpiego's presence at events.
  • Identify news stories within the organization and help team's shape them to be compelling narratives that can be used with media.
  • Identify and manage media training needs for Jhpiego spokespeople to be prepared across print, broadcast, radio, and social interview/speaking moments.
  • Identify and manage Satellite Media Tour opportunities.
  • Work with GECO on developing and leading media strategies for priority communications moments.
  • Support advocacy efforts across teams to identify what and/or if there will be earned or paid media strategy to support.
  • Work with global teams on identifying key moments to engage country and regional press where Jhpiego has a presence – including site visits, events/conferences, CEO engagements, etc.
  • Work closely with external media/communications counterpoints and planning teams for external events for the organization and CEO.
  • Manage Content Calendar overarching strategy and execution.
  • Provide vision and direction across writers and designers to develop content and storytelling.
  • Work closely with digital team to ensure message alignment across channels.
  • Lead brand messaging for key moments and campaigns.
  • Work with GECO team to identify upcoming moments for content strategy.
  • Develop and manage tough questions and reactive responses.
  • Work with spokespeople to be prepared on in case of press inquiries and external speaking moments.
  • Track media cycles and manage reactive media requests and opportunities.
  • Advise and lead strategic response when issues arise.
  • Hire and manage speechwriter to support the CEO.
  • Oversee alignment between CEO communications strategy, media relations, and scripting support to achieve goals and objectives.
  • Manage a team of writers and designers to bring storytelling to life.
  • Manage regional communications team to ensure message alignment with regional teams.

Requirements:

  • Master's degree in communication, marketing, or related field.
  • Eight years related experience.
  • Additional experience may substitute for required education to the extent permitted by the JHU equivalency formula.
  • Experience within International NGO or Global Health industry.

Classification: Director Communications & Marketing

Job Type: Full-time

Location: Jhpiego

Department: Global Engagement GECO

Personnel Area: Academic and Business Centers

Equal Opportunity Employer: Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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