Digital Marketing Specialist
5 days ago
PlanetArt is a leading seller of personalized and make-on-demand products worldwide. Our vision is to provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that results in high-quality, meaningful finished products and memorable celebrations of live events. We have a diverse portfolio of brands, including FreePrints, FreePrints Photobooks, SimplytoImpress, Personal Creations, CafePress, and ISeeMe. Our team is comprised of over 500 members across multiple offices in the US and abroad. We are seeking a Paid Search Marketing Manager (PPC) to support our Marketing Department. The ideal candidate will have a strong background in Google Ads and Microsoft Ads, with a proven track record of driving profitable revenue growth. Key Responsibilities:
* Optimize and grow campaigns on Google Ads and Microsoft Ads to maximize Return on Ad Spend
* Utilize best practices and innovative techniques to grow our businesses
* Initiate and execute tests, collecting and analyzing data to achieve maximum ROI
* Manage campaign expenses and stay within budget
* Optimize landing pages and the sales funnel
* Collaborate with our dedicated Google Account Manager to stay at the cutting edge of Search Engine Marketing
* Track, analyze, and report on results
Requirements:
* 2+ years of experience managing paid search marketing campaigns
* Strong Google Ads and Microsoft Ads skills
* Excellent understanding of marketing and customer acquisition
* Strong analytical skills
* Excellent communication and teamwork skills
* Bachelor's Degree
What We Offer:
* Competitive salary range of $60,000 - $85,000 per year
* Comprehensive benefits package, including health, dental, and vision insurance, life insurance, 401(k) with matching, and excellent work-life balance
* Employee product discounts
If you are a motivated and experienced Paid Search Marketing Manager looking for a new challenge, please submit your application.
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