Email Marketing Strategist for Hotel Group
7 days ago
Company Overview: PREFERRED HOTEL GRP is a leading hospitality company seeking an experienced Email Marketing Strategist to join our team. Our ideal candidate will have a proven track record of success in building and executing email marketing campaigns that drive customer acquisition, engagement, and revenue growth.
Salary: $72,000 - $85,000 annually, depending on location and experience.
Job Description:
We are looking for a highly skilled Email Marketing Strategist to manage our end-to-end email marketing operations, including campaign execution, data management, and analytics. The successful candidate will have a deep understanding of email marketing best practices, as well as experience with email service providers and marketing automation software.
Responsibilities:)
- Develop and execute strategic email marketing campaigns to drive customer acquisition, engagement, and revenue growth
- Manage and optimize email lists, ensuring accuracy and quality of data
- Analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates
- Collaborate with cross-functional teams, including sales, marketing, and product, to develop and implement email marketing strategies
- Stay up-to-date with industry trends and best practices in email marketing
Required Skills and Qualifications:)
- 4+ years of experience in email marketing, preferably in the hospitality or travel industry
- Proven track record of success in building and executing email marketing campaigns that drive results
- Deep understanding of email marketing best practices, including segmentation, personalization, and A/B testing
- Experience with email service providers, such as Epsilon People Cloud Messaging
- Strong analytical skills, with ability to interpret and act on data insights
- Excellent communication and project management skills, with ability to work collaboratively across functions
Benefits:)
- Competitive salary range of $72,000 - $85,000 annually
- Benefits package, including health insurance, 401(k), and paid time off
- Opportunities for professional growth and development, including training and education programs
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