Strategic Market Insights Professional
7 days ago
Job Description:
The Strategic Market Insights Professional role at PS Seasonings involves gathering, analyzing, and interpreting data to understand market trends, customer behavior, and the competitive landscape.
Key Responsibilities:
- Data Collection, Analysis, and Insight: Master in-house tools, design and implement surveys, conduct focus groups, and leverage external research to gather relevant market, sales, and customer information.
- Competitive Analysis: Track competitor marketing strategies, pricing, and product offerings in the food seasoning market.
- Trend Analysis: Analyze social media trends and online reviews to identify emerging consumer preferences.
- Market Segmentation: Segment the market based on demographic, psychographic, and behavioral data.
- Customer Journey Mapping: Map out customer journeys to understand pain points and opportunities for improving the customer experience.
- Ingredient Research: Investigate new and trending ingredients and flavors that could be incorporated into innovative seasoning products.
- Data Visualization and Reporting: Summarize, share, and present findings to leaders at various levels within the company.
- Collaboration: Work closely with marketing, product development, and sales teams to align research findings with business objectives.
- Budget Management: Manage budget and ensure cost-effective use of resources.
Requirements:
- Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
- 5 years of experience in market research or a related field, preferably in the food industry.
- Proficiency in statistical software, strong analytical and critical thinking skills, and excellent written and verbal communication skills.
- Track record of demonstrating ROI and business impact, attention to detail, and strong organizational skills.
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