Digital Product Analytics Lead
3 weeks ago
Job Summary:
A dynamic business team at Virtual is seeking a Digital Product Analytics Manager responsible for driving rich and engaging digital products. The role will monitor and analyze digital product performance across websites and mobile applications, ensuring that KPIs are achieved through data-driven decision-making.
Key Responsibilities:
- Lead optimization strategy for digital products to enhance conversion and engagement.
- Collaborate with internal teams to ensure performance is accurately measured and support business case development for new digital capital projects.
- Manage and improve tools like FullStory, Firebase, and AppDynamics to optimize conversion paths and increase online reservations, sales, and profitability.
- Report on UI performance and application health, identifying opportunities for product enhancements and contributing to the product roadmap.
- Define and suggest A/B tests to optimize consumer experience and conversion rates, partnering with marketing teams to assess product impact from campaigns.
Travel Requirements:
Up to 25% travel for usability testing, vendor meetings, or conferences may be required.
Minimum Requirements:
- BA/BS in Marketing, Business, Computer Science, or Engineering (or equivalent experience).
- 3-7 years of Digital Product Analytics experience.
- Strong knowledge of web design, usability, and Scrum application development.
- Proficient in Microsoft Suite, CMS, and project management tools like Jira and Basecamp.
- Experience analyzing clickstream data and customer behavior.
- Strong analytical, presentation, verbal, and written skills.
- Ability to work in a cross-functional environment and manage multiple responsibilities.
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