Business Intelligence Analyst
7 days ago
At Fingerpaint Marketing, we're redefining the healthcare and wellness advertising agency experience. Our dynamic team is driven by a collective spirit of possibility, fostering an environment where creativity thrives and collaboration knows no bounds.
Salary RangeThe estimated salary for this position is $80,000 - $110,000 per year, depending on location and experience.
Job DescriptionWe're seeking a highly skilled Business Intelligence Analyst to join our Activation Analytics team. As a key member of our team, you'll be responsible for managing media-based analytics programs and omnichannel campaigns, developing tracking infrastructure, and creating data-informed narratives that drive real-world business opportunities and challenges.
Key Responsibilities:- Support and participate in the development of communication outreach and nurturing strategies for marketing automation and email campaigns
- Develop reporting objectives and KPIs to identify trends and evaluate the success of client initiatives and objectives
- Establish benchmarks and analyze reporting data to monitor program performance
- Experience articulating email campaign structure and analytics findings
- Manage Google Analytics accounts, including tagging, custom segments, goal tracking, etc., across website, email, and media assets
- Work closely with the development team to manage, implement, and QA necessary tracking codes and campaign execution across brands, channels, and systems
- Manage weekly, monthly, and quarterly reports, leveraging database analysis skills, as well as data visualization and business intelligence tools
- Monitor cross-channel marketing campaign performance and website engagement for key clients
- Partner with digital strategists to develop actionable insights to maximize engagement and conversion opportunities that align with brand objectives and strategies
- Provide support and mentorship for junior analysts
To succeed in this role, you'll need:
- Minimum of 4 years of analytics and reporting experience
- Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related field. A master's degree is a plus
- Strong proficiency in analytics tools and software (e.g., SQL, Excel, Looker, Tableau, R, Python)
- Excellent analytical and problem-solving skills
- Ability to translate complex data into actionable insights
- Experience with digital marketing channels and an understanding of media metrics
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Strong attention to detail and a commitment to delivering high-quality work
- Must enjoy working in demanding environments as a key member of a dynamic, team-based organization
- Strong organization and written/oral communication skills
- Attention to detail is a must
- Background in pharmaceutical and digital marketing or agency experience is a plus
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