Digital Marketing Manager

4 weeks ago

New York, New York, United States Consolidated Edison Inc Full time
Job Title: Direct Marketing Manager

Con Edison is seeking an experienced Direct Marketing Manager to oversee performance marketing for Con Edison programs in support of specific business marketing objectives. This role will manage various marketing programs, including awareness, lead acquisition, customer engagement, lead generation, product sales support, and advanced brand building for key offerings.

Key Responsibilities:
  • Develop and execute strategies for all Direct Marketing programs, including incentive programs, rebates, and CRM solutions.
  • Partner with Customer Operations to oversee and manage customer lists for use in email, direct mail, programmatic, and other channels.
  • Optimize the full direct marketing journey from sign-up to driving traffic, engagement, and conversion.
  • Leverage data and insights to develop and implement actionable strategies that drive impact and scalability.
  • Stay informed of industry trends and best practices to ensure compliance with data privacy regulations and direct marketing standards.
  • Translate stakeholder insights and goals into actionable strategies and initiatives.
  • Manage day-to-day relationships with Email Service Vendors.
  • Lead direct marketing efforts, including building customer journeys, managing technical development, executing tactical programs, and driving testing and optimization.
  • Leverage automation and audience segmentation to enhance personalization in messages and improve campaign effectiveness.
  • Track and optimize key business metrics such as open rates, click rates, conversion rates, active audience engagement, and other related tasks.
  • Ensure direct marketing efforts are integrated with other marketing channels for a cohesive customer experience.
  • Monitor and analyze performance to continuously optimize and communicate findings to stakeholders.
  • Proven track record in successfully owning and executing robust segmentations and customer journey strategies.
  • Strong communication and collaboration skills.
  • Deep expertise in lifecycle marketing, including segmentation, personalization, and customer journey management at scale.
  • Proven ability to work across multiple lines of business.
Qualifications:
  • Bachelor's Degree in business, marketing, communication, or a related field is preferred, with 6-8 years of relevant work experience.
  • Must have direct marketing experience throughout the entire process from intake brief to delivery.
  • Exceptional verbal and written communication skills.
  • Must have excellent interpersonal skills to effectively work with various levels of management.
  • Possess a strong sense of professional judgment and ability to solve problems creatively.
  • Excellent computer skills, including Microsoft Office.
About Us:

Consolidated Edison Company of New York, Inc. (Con Edison), Orange & Rockland Utilities (O&R), and Consolidated Edison Transmission (CET) employees are required to follow health, safety, and environmental policies, EEO, Standards of Business Conduct, and all other applicable company policy and procedures.

We all share a responsibility to advance the company's mission by excelling at our three corporate priorities - safety of our people and the public, operational excellence in all that we do, and ensuring the best possible customer experience.

EEO Statement:

Consolidated Edison Company of New York, Inc. (Con Edison), Orange & Rockland Utilities (O&R), and Consolidated Edison Transmission (CET) are equal opportunity employers. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of the individual's actual or perceived disability, protected veteran status, race, color, creed, religion, sex, age, national origin, gender, gender identity, gender expression, genetic information, marital status, sexual orientation, citizenship, domestic violence victim status, or any other actual or perceived status protected by law.

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