Sauces & Dressings Global Category Manager
4 weeks ago
Job Summary: Kalsec aims to succeed in the Savory Foods market by anticipating customer needs, understanding consumer expectations, and addressing pain points throughout the value chain. To achieve this, we need to combine our product portfolio expertise with a deep understanding of final applications, adjusting our value proposition accordingly. This role will collect customer feedback to improve our product ranges, sales training, and technical specialists' skills.
The successful candidate will have a solid background in the Sauces, Dressings, and Condiments categories, enabling a comprehensive understanding of the entire value chain from sourcing to B2C marketing. This role will work closely with Kalsec's Heads of Food Business Units to create a cohesive vision and with the Technical team to validate product performance and create a compelling story for growth.
Key Responsibilities:- Establish Growth Goals: Enable sales conversion and monitor sales growth in sauces, dressings, and condiments.
- Market and Consumer Insights: Identify and explain market trends, understand consumer behaviors, map customer size, potential, strength, and weaknesses, and define key customers to target.
- Product Knowledge: Have a full understanding of Kalsec's portfolio, identify synergies and lack of synergies between business units, segment the portfolio according to customer needs, and suggest innovation and development options.
- Go-to-Market Strategy: Define priorities by region, identify key customers to grow and maintain, execute new product launches, and adjust regional plans.
- Key Customers Engagement: Become a key partner of strategic customers, help sales develop strong relationships, and train sales managers during joint visits.
- Performance Analysis and Dynamic Reporting: Monitor category performance through sales reports, competitors' analysis, and customer feedback, and provide a twice-yearly performance update versus the business plan.
- Bachelor's degree
- Experience in sales and/or marketing
- At least 7 years of experience in the Sauces, Dressings, and Condiments business
- Existing network within the Sauces, Dressings, and Condiments category
- Strong presentation skills and executive presence
- Comfortable with CRM systems and proficient in Microsoft Suite
- Demonstrated ability to understand and articulate complex requirements
- Scientific background in food science, chemistry, or biology
- MBA
- Snack food experience and network
- Competency with Power BI
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