Digital Marketing Specialist

1 week ago


Cedar City, Utah, United States Southern Utah University Full time
About the Role

The Digital Marketing Coordinator at Southern Utah University plays a crucial role in developing and implementing marketing campaign strategies for various university/industry partnership projects. This position requires a strong understanding of multimedia content creation and editing, as well as social media and outreach efforts.

Key Responsibilities
  • Develop and Implement Marketing Campaigns: Create and manage marketing campaigns across various channels, including social media, email, content marketing, and more.
  • Collaborate with the Creative Team: Work with the creative team to design and produce marketing materials, such as ads, graphics, and other visual content.
  • Monitor and Report on Campaign Performance: Use analytics tools to track campaign performance and adjust strategies as needed.
  • Manage Social Media Accounts: Oversee social media accounts and engage with followers to build brand loyalty.
  • Coordinate with External Partners: Work with external partners and agencies to coordinate promotional activities.
  • Manage and Edit Photo and Video Content: Review, edit, and proofread all marketing content for accuracy, clarity, and consistency.
  • Ensure Brand Guidelines: Ensure that all content adheres to brand guidelines and maintains a high level of quality.
  • Design and Produce Marketing Materials: Design and produce marketing materials, such as ads, graphics, and other visual content.
  • Conduct Research: Conduct research to enhance content relevance and accuracy.
  • Edit Testimonials and Videos: Edit testimonials and other short-form videos for YouTube, webpages, and social media.
  • Produce Multimedia Support Content: Produce multimedia support content for professional education courses and events.
Requirements
  • Education and Experience: Associate's degree or higher from an accredited college or university, or demonstrated skill level and years of relevant work experience.
  • Marketing Experience: Experience in marketing, advertising, graphic design, media production, and content creation.
  • Design Software: Familiarity with design software, such as Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
  • Content Marketing Strategies: Knowledge of content marketing strategies and tactics.
  • Webpage Design and Development: Experience in webpage design and development.
  • Strong Organizational and Project Management Skills: Strong organizational and project management skills.


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