Market Insights Strategist
6 days ago
Company Overview
Swanson Russell is a leading advertising and branding agency for brands that work and play outdoors. Our team of experts uncovers insights that unleash new possibilities for our clients.
We believe in making genuine trust with our clients by understanding their needs and goals. We have a culture of camaraderie and believing in each other, regardless of beliefs or backgrounds. We are passionate about making a difference and drive results through strategic and creative decisions.
About the Role
We are seeking an experienced Audience & Market Research Analyst to lead comprehensive research initiatives that uncover critical insights into consumer behavior, market trends, and the competitive landscape.
You will design and implement robust research studies, analyze data with precision, and effectively communicate findings to ensure our strategies are grounded in solid intelligence. With opportunities for professional growth, you'll expand your expertise over time.
This position is open to candidates in Omaha or Lincoln, NE.
Key Responsibilities
- Develop and implement ethical, robust research studies adhering to industry best practices, using various methodologies, including surveys, interviews, focus groups, and data analysis.
- Conduct and moderate interviews and focus groups, extracting actionable insights to complement your quantitative analysis.
- Develop and refine audience personas and customer journey maps, ensuring targeted and relevant marketing efforts.
- Analyze data with statistical rigor to identify trends and challenge assumptions.
- Prepare and deliver insightful reports that clearly communicate research findings to stakeholders.
- Work closely with teams to ensure research insights inform creative and strategic decisions.
Knowledge, Skills and Abilities:
- Expertise in designing, conducting, and interpreting both qualitative and quantitative research studies required.
- Experience with surveying tools like SurveyMonkey, Qualtrics, or similar platforms.
- Ability to create detailed audience personas and journey maps that guide marketing efforts.
- Exceptional communication skills for presenting research findings.
- Working knowledge of marketing principles.
Salary Information
The estimated salary for this position is $80,000 - $110,000 per year, depending on experience.
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