Digital Product Marketing Leader

5 days ago


New York, New York, United States BitGo, Inc. Full time

BitGo, Inc. is the leading digital asset financial services provider for institutional investors. We offer a comprehensive suite of solutions, including liquidity, custody, and security services. Founded in 2013, BitGo pioneered the multi-signature wallet and has since become the first digital asset company to focus exclusively on serving institutional clients.

Why Join Us?

We're looking for a skilled Cryptocurrency Marketing Strategist who can drive our product marketing efforts forward. As a key member of our team, you'll be responsible for developing and executing go-to-market strategies that align with our business goals. Your expertise in crypto and FinTech will enable us to stay ahead of the competition and expand our market share.

About the Role
  • Responsibilities:
  • Develop and execute go-to-market strategies that meet our business objectives
  • Leverage your knowledge of cryptocurrency and blockchain to create targeted messaging and positioning
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns
  • Analyze market trends and competitor activity to inform our strategy
  • Communicate effectively with stakeholders, including sales, product management, and executive leadership

Requirements:

  • 3+ years of experience in product marketing or a related field
  • Proven track record of driving successful go-to-market strategies
  • Excellent communication and interpersonal skills
  • Knowledge of cryptocurrency and blockchain technologies
  • Ability to work collaboratively in a fast-paced environment

What We Offer:

  • Competitive base salary: $147,000 - $187,000 per year
  • Bonus structure tied to individual and company performance
  • Stock option package valued at $100,000 - $150,000
  • Comprehensive benefits package, including health insurance, 401(k) matching, and paid time off
  • Ongoing training and professional development opportunities


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