Global Brand Creative Director

1 week ago


Hackensack, New Jersey, United States Upfield Full time

We are the largest plant-based company in the world, making people healthier and happier with nutritious and delicious, natural, plant-based products. Our purpose is clear: to make people healthier and happier through our products that are good for you, our planet; and with packaging that's free from plastic.

As a global leader in our category since 1871, we've got iconic brands like Country Crock, Violife, and Imperial that people all over the world know and love. We're a trusted brand that feels like we're only just getting started.

Our team is highly entrepreneurial and fast-paced, running a multi-billion business across 60+ countries with the mindset of a start-up. We're agile, creative, fast-to-market, and obsessed with customers and consumers.

At Upfield, our mission is to enhance health and happiness through delicious, plant-based nutrition products. We're seeking a Global Brand Creative Director to lead the creative strategy and execution for the global Violife brand. This role will be a key player in the Design and Consumer Experience Hub, reporting directly to the Head of Design and Consumer Experience.

Job Overview

This role requires a blend of creative leadership and hands-on design execution, ensuring that ideas are brought to life with precision and excellence across all touchpoints. The Global Brand Creative Director will collaborate closely with the internal Design Team and external partners to deliver impactful, innovative brand experiences.

  • Develop a deep understanding of customers and craft memorable, end-to-end brand experiences that resonate with their needs and desires.
  • Balance long-term creative strategies with short-term impactful activations, ensuring both are executed to a high standard.
  • Lead and inspire creative teams across various workstreams, ensuring alignment with the brand's vision while remaining actively involved in design execution.
  • Deliver world-class creative work by overseeing the entire design process-from concept to execution-ensuring high standards in both direction and design output.
  • Create and execute compelling visual stories across mixed media, ensuring cohesive brand narratives at every stage of the consumer journey.
  • Partner with cross-functional stakeholders to define and codify brand language across various mediums, including visual and sensory elements.
  • Manage the entire creative process from brief to final delivery, with a strong focus on both design direction and hands-on execution of key design elements.
  • Define all design components, including identity, typography, iconography, illustrations, animations, and more.

We offer an exciting opportunity to influence the Violife brand on a global scale, contributing to Upfield's mission to enhance health and happiness through plant-based nutrition. The salary range for this position is $120,000 - $180,000 per year, depending on experience.



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