Product Portfolio Marketing Leader

7 days ago


Parsippany, New Jersey, United States B&G Foods Full time
Job Description:

The Product Portfolio Marketing Leader will be responsible for developing and executing long-term strategies to drive sales, profit margin, and EBITDA goals across a portfolio of directly managed brands. This role will require strong leadership skills to lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.

Responsibilities:

  • Develop and implement business analytics, forecasting, and planning processes
  • Create and execute consumer and shopper marketing programs that meet or exceed corporate objectives
  • Manage marketing and advertising budgets to achieve brand objectives
  • Work closely with Sales Management to implement and analyze trade promotions
  • Analyze and monitor brand and category performance using internal and external data sources
  • Recommend designers and printers for new label/packaging designs and manufacture
  • Recommend new product development and selection for the assigned brand

Requirements:

This role requires a minimum of 5 years of marketing experience in consumer products, preferably in food. The ideal candidate will have experience with the development and design of packaging, advertising, and other materials. Strong business acumen, knowledge of industry and retail landscape, leadership skills, problem-solving, project management, analytical, organizational, and strategic thinking skills are essential. Additionally, the ability to analyze and interpret Nielsen/IRI data, multitask, and re-prioritize workload frequently is necessary.

Estimated Salary:

$90,000 - $120,000 per year, depending on location and experience.



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