Digital Marketing Innovation Director, Liberty Mutual

7 days ago


Étreux, Hauts-de-France, United States Liberty Mutual Full time
Role Overview

This is a high-profile position that requires strategic leadership and technical expertise to drive innovation in digital marketing at Liberty Mutual.

About the Role

The Email Marketing Delivery Lead will be responsible for overseeing the development and delivery of email marketing campaigns across multiple ventures and experiments. This role will involve working closely with cross-functional teams, including designers, marketers, engineers, and researchers, to execute on email marketing strategies and ensure seamless collaboration.

Responsibilities
  • Develop and implement email marketing strategies to support business goals and objectives.
  • Leverage data and analytics to inform decision-making and optimize campaign performance.
  • Collaborate with stakeholders to design and develop engaging email content and campaigns.
  • Oversight of product backlog, prioritization, and acceptance criteria for email-related projects.
  • Leadership and management of a squad of analysts and developers responsible for coding, automating, and deploying emails.
Requirements
  • Minimum 7 years' experience in business, technology, or consulting, with a focus on large-scale email delivery campaigns.
  • Strong understanding of Agile development methodologies and IT project management principles.
  • Experience with email marketing platforms and tools, including list management and data analysis.
  • Excellent communication and interpersonal skills, with ability to influence diverse groups of stakeholders.
  • Ability to think strategically and make difficult decisions quickly.
What We Offer

We offer a competitive salary range of $121,300 - $192,700 per year, depending on experience and qualifications, along with 20 annual FTO days (Flexible Time Off).

Why Join Us?

At Liberty Mutual, we're dedicated to creating a workplace where everyone feels valued, respected, and empowered to succeed. Our culture is built on openness, inclusion, trust, and respect. We believe in recognizing and rewarding our employees' hard work and commitment to excellence, and we offer a comprehensive benefits package to support your well-being and career growth.



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