Marketing Manager

4 weeks ago

San Jose, California, United States Santa Clara County Health Plan Full time
Job Summary

The Marketing Manager will provide leadership and vision to develop, strengthen, and implement marketing strategies to meet departmental and organizational objectives. This role will oversee the development and maintenance of all member materials, annual informational mailings, new member kits, and member notice templates.

Key Responsibilities
  • Develop and implement impactful marketing materials for members and the community, driving brand awareness, enrollment, and retention.
  • Lead and facilitate inter-department communication to identify specific requirements and establish project goals for development and maintenance of member materials and notices.
  • Develop, propose, and implement departmental goals and objectives, and prepare and maintain required departmental plans, milestone charts, and related schedules.
  • Ensure accuracy, regulatory compliance, and audit retention for all materials or documents as applicable.
  • Develop and maintain processes to provide oversight of delegated member-informing marketing materials.
  • Contribute to communication channel strategies and plans, creating a consistent SCFHP voice aligned with marketing and communication goals.
  • Ensure content and messaging are culturally and linguistically appropriate, clear, concise, persuasive, and consistent for all materials and documents.
  • Provide input to annual budgeting process and monitor performance to budget, identifying areas of risk.
Requirements
  • Bachelor's Degree in Marketing, Communications, or related field, or equivalent experience, training, or coursework.
  • Minimum five years of experience with duties and responsibilities as described above.
  • Minimum three years of leadership/supervisory/management experience.
  • Strong knowledge of current marketing, communications, and advertising trends, strategies, practices, and tools.
Working Conditions

This role will be primarily performed in an office environment while sitting or standing at a desk. Incumbents are subject to regular contact with co-workers, managers, external partners, and vendors in person, by telephone, and via work-related electronic communications.

Physical Requirements

Incumbents must be able to perform the essential functions of this job, with or without reasonable accommodation.

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