Executive Product Marketing Lead
1 week ago
We are seeking an experienced Product Marketing Director with a strong technical background and deep expertise in enterprise SaaS. The ideal candidate will have a proven track record in Series B or later-stage companies with $15-20MM in ARR, B2B SaaS experience, and sales-led growth strategies.
Salary & BenefitsCompensation is expected to be between $145,000 - $175,000, depending on skills and location. We also offer a comprehensive benefits package, including Remote First Policy, Medical/Dental/Vision Insurance, PTO & Holidays, and Life Insurance.
Job DescriptionThe successful candidate will play a pivotal role in positioning our products, developing go-to-market strategies, and driving product adoption and revenue growth. Key responsibilities include:
- Developing and executing comprehensive product marketing strategies for enterprise AI solutions targeting financial institutions.
- Collaborating with product management and sales teams to define product positioning, messaging, and value propositions that resonate with our target audience.
- Leading the creation of sales enablement materials, including presentations, case studies, and product demos, to support the sales process.
- Driving go-to-market strategies for new product launches and feature releases, ensuring alignment with business goals and market demand.
- Conducting market research and competitive analysis to inform product strategy and positioning.
- Analyzing customer insights, market trends, and feedback to refine messaging and identify growth opportunities.
- Working closely with the demand generation team to develop and optimize marketing campaigns that drive lead generation and customer acquisition.
- Managing relationships with industry analysts, media, and other external stakeholders to enhance brand visibility and market leadership.
The ideal candidate will possess the following qualifications:
- 7+ years of experience in product marketing, with a focus on enterprise SaaS products.
- Strong technical background with the ability to understand and communicate complex technology solutions.
- Proven experience in Series B or later-stage companies with $15-20MM in ARR.
- Deep expertise in B2B SaaS, particularly in environments with $100K+ ACV (Average Contract Value).
- Demonstrated success in sales-led growth environments, driving product adoption and revenue.
- Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
- Experience managing product marketing strategies in financial services, fintech, or related industries is a plus.
- At least 3 years of experience in product marketing.
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