Special Events Sales Manager

4 weeks ago

Anaheim, United States OC Sports & Entertainment, LLC Full time

At OC Sports & Entertainment, LLC, we are seeking a highly skilled and experienced Special Events Sales Manager to join our team. This role is responsible for proactively selling revenue-generating event opportunities to clients for all areas of ocVBE. The successful candidate will facilitate the achievement of personal and annual team sales goals and provide direct support to the Director of Sales.

Key Responsibilities:

  • Proactively pitch and book private special events in market segments as assigned by the Director, Special Events held on the ocVBE property, including the Honda Center and ARTIC Transit Center and all available public or owned/operated spaces
  • Meet and exceed individual sales goals
  • Consistently fulfill sales call and networking quotas while maintaining impeccable client detail tracking
  • Create event recruitment strategies to increase content and programming both in creative public-facing and private special events
  • Work with all in-house departments to ensure consistency, accuracy, and optimal financial opportunities on all events
  • Review industry trends and make recommendations on new business opportunities that support departmental strategic plans
  • Handle initial phone calls and electronic inquiries promptly (within 24 hours)
  • Develop and continually work to build a complete, comprehensive targeted list of client companies/organizations within assigned categories
  • Ensure optimal perception of venue within the community as well as within professional organizations
  • Draft event contracts and maintain files and databases for upcoming and past events
  • Coordinate special events on venue calendar through Venue Ops and communicate the schedule details to all necessary parties
  • Give tours to potential social, corporate and convention clients, location scouts, and potential event producers in conjunction with event managers
  • Communicate and distribute the contract details for upcoming events to the appropriate departments through all relevant means, including attending the weekly Special Events Meetings
  • Proactively solicit new business opportunities via cold calls, sales calls, in-person client presentations and market prospecting corporations, DMCs, incentive houses, Tour & Travel companies, meeting planners, associations, non-profits, SMERF (Social, Military, Educational, Religious and Fraternal) groups, concierges, and hotels
  • Identify key clients to create and solidify discount/incentive programs and preferred status
  • Manage and track account activity
  • Validate and secure space availability for new opportunities
  • Negotiate contractual points and close deals
  • Establish knowledge and eventual expertise in using our systems, i.e., VenueOps, Caterease, etc.
  • Represent ocVBE at local and national meetings with organizations directly related to assigned markets and the hospitality industry as assigned, such as MPI, ISES, HSMAI, NACE, IMEX, and Smart Meetings
  • Assist in the development of ocVBE Special Events sales collateral and campaigns
  • Monitor changes in the sales and special events industry and develop strategies to improve and adjust to those changes

Requirements:

  • 5+ years of experience generating consistently profitable relationships in the entertainment and hospitality industries preferred
  • Experience with Venue Ops and/or Caterease is preferred
  • Working knowledge of local and regional markets, special event operations, and guest relations
  • Strong inter-personal skills
  • Advanced skills with Microsoft Suite Office Programs, catering software, and calendaring systems
  • Able to delegate, follow up, and relate to staff, guests and clients in a positive, timely and effective manner

Education: Bachelor's Degree

Experience Required: 5+ Year

This position is on-site.

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