Email Marketing Strategy Lead
7 days ago
Overview
Columbia Bank is seeking an experienced Email Marketing Program Manager to lead and oversee our bank's email marketing program. This role involves end-to-end management of our email campaigns, from journey design and audience building to content creation and program effectiveness.
Job Description
The successful candidate will develop and execute comprehensive email marketing strategies, including journey design, audience building, and content creation, to ensure program effectiveness. They will collaborate effectively with business line leads to align email marketing strategies with broader business goals.
Responsibilities
- Email Campaign Strategy and Execution
- Develops and executes comprehensive email marketing strategies, including journey design, audience building, and content creation, to ensure program effectiveness.
- Collaborates effectively with business line leads to align email marketing strategies with broader business goals.
- Deploys A/B testing and other optimization strategies in collaboration with business line leads to enhance campaign performance.
Requirements
- Bachelor's degree in marketing or related field preferred.
- At least 2-4 years of experience with SQL and Salesforce Marketing Cloud.
- Salesforce Marketing Cloud Certification preferred.
- Core competency in Email Studio, Advertising Studio, and Journey Builder.
- Strong knowledge of AMP script, HTML, and CSS.
- Proven ability to work in a fast-paced environment and bring strategies from ideas to market quickly.
- Exceptional attention to detail, effective communication skills, and the ability to build strong relationships.
- Highly motivated, curious, and efficient individual who embodies a can-do attitude and is comfortable being hands-on.
- Experience in the financial services industry is a plus.
Compensation and Benefits
This role is hybrid - 3 days in the office and 2 days work from home based on business needs. The estimated salary for this position is $85,000 - $110,000 per year, depending on experience and qualifications.
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