Digital Media Manager

1 week ago


Allentown, Pennsylvania, United States AEG Full time
About the Role

We are seeking a highly skilled and experienced Digital Media Manager to join our team at AEG. As a key member of our marketing department, you will be responsible for creating and implementing a comprehensive social media strategy that drives engagement and revenue growth.

Key Responsibilities
  • Develop and execute a social media strategy that aligns with our brand goals and objectives
  • Create and curate high-quality content for various social media platforms, including Facebook, Twitter, Instagram, and TikTok
  • Manage and maintain our social media presence, including responding to comments and messages
  • Collaborate with cross-functional teams to develop and implement marketing campaigns
  • Monitor and analyze social media metrics to inform future content and strategy decisions
  • Stay up-to-date with the latest social media trends and best practices
Requirements
  • Minimum of 2 years of experience in social media marketing or a related field
  • Proven track record of success in creating and executing social media strategies that drive engagement and revenue growth
  • Excellent communication and writing skills
  • Ability to work independently and as part of a team
  • Strong analytical and problem-solving skills
  • Proficiency in Adobe Creative Suite and Microsoft Office
Preferred Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience with social media analytics tools, such as Hootsuite or Sprout Social
  • Knowledge of SEO principles and practices
  • Ability to work in a fast-paced environment and adapt to changing priorities
What We Offer
  • A competitive salary and benefits package
  • The opportunity to work with a dynamic and innovative team
  • Professional development and growth opportunities
  • A collaborative and supportive work environment


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