Product Marketing and Strategy Lead
7 days ago
At PSG, we're seeking a talented Product Marketing and Strategy Lead to join our team.
About the RoleWe are looking for a highly skilled Product Marketing and Strategy Lead who can provide leadership and direction on product line lifecycle, price and position analysis, and recommendations to Commercial Leadership to maximize market share, profit, and revenue across the assigned Hydro product portfolio.
Main Responsibilities:- Perform analysis of market/customer demand to ensure Hydro is meeting both customer and market expectations.
- Work closely with operations and planning teams to develop, execute, and manage marketing strategy & planning for specified product portfolios.
- Develop and implement life cycle planning for enhancement and obsolescence, including product forecasts, inventory guidance, and cost targets.
- Conduct market, industry, and competitive analysis to develop specific value propositions for the assigned portfolio and ensure competitive market alignment.
- Define new product development opportunities and build a robust funnel of prospective new investment projects in both existing and new markets.
- Build business cases for new product ideas through Voice of Customer (VOC) research and establish product specifications and design targets for these new products.
To be successful in this role, you will need:
- A Bachelor's Degree in Business, Engineering, or a related field; Master's degree preferred.
- Significant global business development experience and proven track record of understanding technical challenges and translating them into commercial solutions.
- Minimum 5+ years of experience in product management, sales, or marketing.
As a valued member of our team, you'll enjoy a competitive salary of $115,000 - $140,000 per year, based on location and experience. Our comprehensive benefits package includes health insurance, retirement plans, and paid time off.
Our company values diversity, equity, and inclusion. We strive to create an environment where everyone feels welcome, respected, and empowered to contribute their best work. We prohibit discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
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