Strategic Brand Development Manager

7 days ago


Slippery Rock, Pennsylvania, United States Aramark Full time

About the Role

Aramark is a leading global provider of food and facilities services. We are seeking a Strategic Brand Development Manager to join our team.

Job Description

The Marketing Manager supports the development of category and proprietary brand innovation for retail, residential, and catering channels as a key member of the Marketing Team. Responsibilities include implementation of program development and activation support for retail, residential dining, catering, convenience, and other services with a strong focus on developing and executing an end-to-end solution.

Key Responsibilities:

  • Supports the development of Aramark category & brand strategies for retail, residential, and catering channels translating insights to innovation
  • Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
  • Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
  • Supports the management of all aspects of the development and ongoing management with Growth, Global Operating Excellence including initial sales and operator training materials, roll-out plans, and tools development
  • Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health, and wellness, operations, sales/retention to develop, launch, assess, and continuously improve focus categories and brands
  • Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
  • Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)

Requirements

  • Requires at least 1-3 years of experience in product, program, or menu development in food service
  • Requires experience in building marketing capacity and tools in a complex marketing / sales environment
  • Requires a bachelor's degree or equivalent experience in marketing, nutrition, food science, or business
  • Strong project management experience leading cross-functional teams in a matrix organization
  • Excellent interpersonal communication skills including strong writing and presentation skills
  • Photoshop proficiency preferred

Salary Range: $65,000 - $85,000 per year

Aramark provides a comprehensive benefits package, including medical, dental, vision, and 401(k) matching.



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