Email Marketing Strategist
4 weeks ago
Revvity Signals, a global leader in scientific analytics SaaS solutions, is seeking an experienced Email Marketing Manager to join the Marketing Operations and Analytics team.
Job Summary:The Email Marketing Manager will be responsible for planning, executing, and measuring promotional email marketing and customer nurture campaigns to increase customer engagement, optimize journeys, and grow new leads and customers.
Key Responsibilities:- Develop and execute email marketing strategies and campaigns from end-to-end, including design, content, email templates, implementation, measurement, and optimization.
- Craft subject lines and edit email copy in clear, concise, and conversational language to engage email subscribers from the top of the sales funnel through the customer lifecycle.
- Collaborate with Sales and Marketing team members and stakeholders to ensure seamless launches from campaign conceptualization to launch.
- Lead email strategy for product engagement triggers, transactional messaging, behavior-triggered nurturing emails for key segments, and content-based email campaigns.
- Define and execute email tactics to support the campaign go-to-market strategy, including multi-touch email programs, audiences, and assets to launch.
- Develop and manage an email campaign calendar and roadmap, making data-driven decisions to optimize the calendar for customer experience and engagement.
- Standardize and program content for nurture/drip programs for key audiences and segments, working with Marketing Operations.
- Analyze and monitor data in SalesForce Marketing Cloud and Data Cloud, building and monitoring reports for tracking key metrics in Marketing Cloud Intelligence and Personalization.
- Provide recommendations to enhance programs to key stakeholders, balancing internal and external insights, quantitative and qualitative data, and implementing iterative changes to improve results.
- Drive the implementation of email policies and best practices, assisting with quality assurance (QA), policy and legal adherence, and brand standards pertaining to executing email campaigns in the marketing automation tool.
- Ensure compliance around email processes by keeping up with email compliance regulations and ensuring compliance around permission-based marketing, privacy, spam, and deliverability.
- Bachelor's Degree and a minimum of eight years of experience in email marketing, including audience segmentation, A/B testing, optimization for key email KPIs, and email integration.
- Experience with SalesForce Marketing Cloud Engagement or Salesforce Marketing Cloud Email Specialist Certification.
- Competent analytics experience analyzing, optimizing, and presenting campaign email performance.
- Experience collaborating with other marketing teams to manage marketing data for segmenting audiences and aligning segments to marketing strategy.
- Background or experience in B2B SaaS and/or scientific software field preferred, particularly in pharma, health, industrial sciences, Food, Flavor, fragrance, agrochemical, and oil and gas.
- Experience with other campaign channels, like web or social.
- Excellent verbal and written communications skills, delivering complex messages and concepts to the audience in a simple manner.
- Highly developed time management and multi-tasking skills, ability to think critically, act quickly, execute processes efficiently, and adapt easily in managing competing campaign priorities and scope.
- Admit mistakes and shortcomings.
- Deliver results.
- Disagree and commit.
- Obsess over customers.
- Rely on work ethic.
- Show empathy.
- Sweat the details.
- Think and communicate clearly.
- Unite around the mission.
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