Product Marketing Strategist

1 week ago


Hackensack, New Jersey, United States Made by Gather Full time

Overview
Made by Gather, a renowned B2B portfolio of innovative small kitchen appliance brands, seeks an experienced Product Brand Manager to join the Product Branding team. Reporting directly to the Director of Brand Product Management, you will be responsible for spearheading consumer-centric product strategies in the small kitchen appliance market.

About the Role
As a Product Brand Manager, your primary objective will be to identify and capitalize on opportunities to expand assortments into new, innovative white space while maintaining the brand's market position. This role requires a deep understanding of consumer and sales trends, as well as experience in crafting compelling messaging strategies that drive product success.

Key Responsibilities
* Develop and implement strategic plans to expand product offerings and enhance market share* Utilize consumer insights to inform new product development ideas and optimize product positioning* Collaborate with cross-functional teams to drive seasonal strategy and innovation initiatives* Work closely with marketing teams to ensure consistent branding across all touchpoints* Translate consumer objectives into effective product marketing campaigns

Requirements
* 4+ years of experience in the consumer goods industry, preferably in small kitchen appliances or other consumer electrics* Bachelor's degree in marketing or a related field* Proven track record of building strong relationships with internal and external stakeholders* Excellent verbal and written communication skills* Ability to work collaboratively in a fast-paced environment* Willingness to travel domestically and internationally (up to 30%)* Strong attention to detail and analytical skills

What We Offer
* Competitive salary: $110,000 - $140,000 per year* Comprehensive benefits package, including medical, dental, and vision coverage* 401(k) plan with company match* EAP and discount program* Remote work options* Summer Fridays* Opportunities for professional growth and development in a dynamic industry* A collaborative and supportive work environment* Access to cutting-edge tools and technologies* The chance to work on exciting projects that make a real impact in the small kitchen appliance market



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