Consumer Insights Strategist
1 day ago
As a Consumer Insights Strategist at McCain Foods, you will be responsible for developing and championing consumer and operator insights to drive business growth.
About the RoleThis role is responsible for leveraging foundational primary research, proprietary demand space framework, syndicated data and consumer trends and foresight to develop meaningful insights and strategic recommendations to deliver a competitive advantage to the company.
Key Responsibilities- Be the subject matter expert on assigned demand space to embed into organization, build opportunities for growth and create strategies to win.
- Drive insight development on Innovation and Marketing initiatives.
- Collaborate with Innovation and Marketing teams to understand business questions and current and emerging priorities to develop, manage and execute customized learning plans that provide meaningful and actionable findings grounded in a depth of consumer understanding.
- Possion for Consumer Insights: 5+ years of Insights Experience (CPG or Foodservice experience a plus)
- Experience working research projects from inception to completion. Previous knowledge of sampling, project design, analysis, report writing and presentations a must.
- Experience with panel data like IRI, Nielson or NPD CREST (preferred)
We estimate the salary for this position to be around $90,000-$120,000 per year, depending on location and experience. McCain Foods offers a hybrid work arrangement based out of our corporate office in Oakbrook, Illinois.
Mccain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
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