Marketing Leader for B2B Tech Companies

1 week ago


Parsons, West Virginia, United States T Squared Group Full time

Company Overview

">CourseKey builds software to improve student engagement and outcomes, enabling more than 200 campuses and institutions to uplevel compliance, retention, and efficiency.

Salary: $120K-$130K base + 8-12% bonus (paid twice a year) + stock options.
Benefits: Competitive benefits including medical, dental, and vision. Flexible work schedules and a remote-first team. Unlimited PTO.

">

Job Description

">We are seeking a dynamic and experienced Sr. Marketing Manager/Director to oversee one or more direct reports.

About the Role

">
  • Develop and implement demand generation strategies and campaigns.
  • Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value.
  • Build and manage account-based marketing campaigns that align with our overall strategy.
  • Collaborate closely with sales to support targeted account-based marketing to accelerate engagement and velocity metrics through the sales funnel.
">

Required Skills and Qualifications

">To be successful in this role, you will have broad marketing experience with expertise in lead generation, content creation, events management, effective marketing campaigns, marketing tech stack, video, design, and other areas of general marketing experience.

About You

">You will bring a successful track record of having managed, mentored and coached marketing teams. Ability to prioritize projects that will have the biggest impact for the company. Detail oriented and data and metrics minded. Exceptional written, verbal, and interpersonal communication skills.

What We Offer

">A competitive salary package, unlimited PTO, and a flexible work schedule in a remote-first environment.

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