Marketing Automation Strategist

We are seeking an experienced Marketing Automation Strategist to lead our marketing operations practice and drive lead generation, customer engagement, and revenue growth.

This role will be responsible for optimizing and managing our clients' marketing and sales automation platforms, developing and executing marketing campaigns, nurturing leads, automating sales processes, and analyzing data to continually improve our marketing and sales strategies.

• Lead the development, implementation, and management of all marketing and sales automation campaigns using platforms like HubSpot, Pardot, Salesforce (High Velocity, Pardot), and Marketo.
• Create and optimize automated workflows and sales cadences to drive lead generation, lead nurturing, and customer engagement.
• Evaluate and recommend new marketing and sales automation technologies or integrations to enhance campaign and sales effectiveness.
• Monitor and maintain data hygiene and database/CRM health to ensure accurate targeting and reporting.
• Sell marketing automation services, including pitching services, developing strategies for RFPs, and closing new business wins.

• Collaborate with cross-functional teams to develop effective marketing and sales campaigns that align with business goals.
• Build and deploy email marketing campaigns, including writing and editing email copy, designing templates, and scheduling campaigns.
• Implement multi-channel marketing and sales automation strategies, integrating email, social media, and other digital marketing channels.

• Analyze campaign performance, generate reports, and provide insights to optimize marketing and sales efforts.
• Utilize data to track key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
• A/B test campaigns and workflows to optimize conversion rates, engagement, and sales effectiveness.

• Competitive salary: $120,000 - $150,000 per year, depending on experience.
• Comprehensive benefits package, including health, dental, and vision plans.
• Exceptional company culture, with monthly FUN events, happy hours, and surprise rewards throughout the year.
• Top-notch time-off plan, including PTO, sick time, a yearly winter break, birthdays off, short Fridays every week, and other out-of-office time to support work-life balance.
• Lots of room for long-term growth and development.

Matter is an equal employment opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.