Omnichannel Marketing Strategist

4 weeks ago

Lawrence NJ, United States Omni Inclusive Full time
Omnichannel Marketing Specialist Job Description

At Omni Inclusive, we are seeking a highly skilled Omnichannel Marketing Specialist to join our team. In this role, you will be responsible for managing and executing omnichannel engagement plans to support our Client brand.

This is a hybrid role, with 50% of your time spent in the U.S. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand, working closely with the Director, Omnichannel.

Key Responsibilities:

  • Contribute omnichannel engagement recommendations based on customer insights and brand strategy
  • Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs
  • Partner with the Brand, digital agencies, media partners, and the Client Production team to define project strategy, scope, timelines, and deliverables
  • Lead pull-through of DTC and HCP digital tactics and media programs that drive business impact
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
  • Drive innovation by partnering with Brands, external partners, and capability leads to develop innovative new digital tactics
  • Monitor project status and provide regular reporting on progress, challenges, and solutions

Requirements:

  • Bachelor's degree with minimum 5-7 years industry experience (pharmaceutical/biotech or related marketing or media agency)
  • Experience in pharmaceutical omnichannel strategy and digital marketing
  • Experience leading digital engagement, channel, and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams
  • Competence in developing, evaluating, and activating media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM

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