Marketing Team Growth Director

1 day ago


Atlanta, Georgia, United States Brightwell Full time
Job Overview

We are seeking a seasoned Marketing Team Growth Director to lead our product expansion efforts. This role is critical in managing team deliverables and timelines, overseeing lead generation, designing and executing high-performing campaigns, collaborating with the sales department to enhance closing rates, and crafting messages with the product team to drive client value.

About Us

Brightwell is a pioneering payments company dedicated to providing innovative solutions and technology for global money transfers while navigating the intricate landscape of regulatory requirements. Our focus is on unparalleled fraud detection and transaction monitoring supported by a team of global payment experts, empowering businesses and individuals to seamlessly manage and move money worldwide.

Responsibilities
  • Team Management: Manage the marketing team's deliverables and timelines to ensure timely and quality execution of campaigns and other product growth initiatives.
  • Demand Generation: Oversee demand generation activities to drive qualified leads and support sales pipeline growth.
  • Sales Collaboration: Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales process.
  • Campaign Execution: Design and manage high-performing marketing campaigns across various channels to effectively reach target audiences and drive engagement.
  • Data-Driven Decision Making: Utilize data and metrics to track and analyze the performance of marketing initiatives, making data-driven decisions to optimize results.
  • Leadership and Mentorship: Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
  • Interdepartmental Alignment: Serve as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.
  • Reporting and Insights: Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.
  • Industry Knowledge: Stay informed about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.
Requirements
  • Education: Bachelor's degree in Marketing, Business, or related field.
  • Experience: 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives.
  • Go-to-Market Strategies: Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech.
  • Leadership Skills: Strong leadership skills with experience managing a team.
  • Content Creation: Experience in creating compelling marketing content across various formats.
  • B2B Marketing Expertise: Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more.
  • Analytics Tools: Proficiency in utilizing marketing analytics tools to track and measure performance.
  • Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Results-Oriented Mindset: Strategic thinker with a results-oriented mindset and a focus on driving impact.
What We Offer
  • Freedom: We empower you to take ownership of your work and excel in your role.
  • Professional Development: We support your growth and provide opportunities for advancement.
  • Entrepreneurship: We value innovation and welcome individuals with a passion for driving change.
  • Benefits: Medical, dental, vision, disability insurance, 401k, flexible spending accounts, parental leave, paid vacation, and more.

The salary for this position is estimated to be around $120,000 - $150,000 per year, depending on experience. This is a hybrid position, based in Atlanta, GA, with candidates expected to be in the office on Tuesdays and Thursdays each week. Only local candidates are being considered at this time.



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