Lead Product Marketing Strategist

4 weeks ago


Lehi Utah, United States Nearmap Full time
Job Overview

The Lead Product Marketing Strategist will be instrumental in enhancing the success of our aerial imagery and geospatial content offerings.

Key Responsibilities:

  • Market & Competitive Intelligence: Become the authority on our customers (end-users and buyers); understand their identities, motivations for purchasing, and key criteria influencing their decisions to inform our packaging and pricing strategies.
  • Knowledge Development: Document and comprehend our customers, their use cases, purchasing processes, and workflows; disseminate this knowledge throughout the organization via internal training and resources.
  • Content Development: Create engaging written and multimedia content, including web pages, product videos, whitepapers, case studies, blog entries, and product documentation, to effectively convey the value and applications of our aerial imagery and geospatial content products.
  • Value Proposition Crafting: Formulate competitive positioning and messaging for our products and solutions, supported by customer insights and data.
  • GTM Strategy and Execution: Design and implement go-to-market strategies, encompassing product launches, positioning, pricing, and marketing campaigns to stimulate product adoption and revenue growth.
  • Driving Adoption and Retention: Collaborate with various teams to develop a comprehensive sales playbook that equips our salesforce with the necessary knowledge, messaging, and tools to effectively communicate the value of Nearmap's offerings.

As a pivotal contributor to our product's market positioning, you will engage in market and competitive research, customer development, and the coordination of product launch efforts. Your role will involve close collaboration with cross-functional teams, utilizing your diplomatic skills to achieve results. You will possess a deep understanding of our industry, competitors, and the unique advantages we offer. Your strategic insights, backed by market evidence, will guide the development of positioning and messaging that resonates with users, ultimately empowering our products to thrive.

  • Lehi, Utah, United States JobNimbus Full time

    About Us:At JobNimbus, we believe in the transformative journey of every individual. Just like iconic characters from stories, we invite you to embark on a new adventure with us.Our Mission:To create and execute focused product marketing initiatives that establish JobNimbus as the leading CRM solution for roofing professionals, enhance product utilization,...


  • Lehi, Utah, United States MX Technologies Inc. Full time

    About MX Technologies Inc.MX Technologies Inc. is a leading provider of innovative financial solutions. As a Product Marketing Manager, you will play a crucial role in driving the success of our products by collaborating with the product management team to gather client insights.Key Responsibilities:Market Analysis: Conduct thorough market research to...


  • Lehi, Utah, United States Insurance Services Office Full time

    Job DescriptionCompany OverviewInsurance Services Office is a leading provider of data analytics and technology solutions to the insurance industry. Our mission is to empower businesses and communities to make better decisions on risk, faster.Job SummaryWe are seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our...


  • Lehi, Utah, United States Bateman Collective Full time

    About Bateman CollectiveBateman Collective is a dynamic and innovative paid ads agency that specializes in direct-to-seller marketing in the Real Estate Investing space. We pride ourselves on being at the forefront of direct response marketing and delivering exceptional results for our clients.Our MissionWe focus on connecting distressed homeowners with real...


  • Lehi, Utah, United States Silvester & Company Full time

    Position Overview:The role of the Marketing Communications Manager presents a distinctive opportunity to contribute to the innovative initiatives at Silvester & Company. Key Responsibilities:In this position, you will be tasked with crafting and implementing a comprehensive marketing and communication plan that enhances our brand presence, captivates our...


  • Lehi, Utah, United States Pattern Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Pattern. As a key member of our digital advertising team, you will be responsible for developing and executing data-driven strategies to drive business growth and success.Key ResponsibilitiesManage and delegate the creation of PPC and display campaigns across...

  • Marketing Strategist

    3 weeks ago


    Lehi, Utah, United States Nearmap Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Nearmap. As a key member of our product marketing team, you will play a pivotal role in driving the success of our aerial imagery and geospatial content products.Key ResponsibilitiesMarket Intelligence: Develop and maintain a deep understanding of our...


  • Lehi, Utah, United States JobNimbus Full time

    Job DescriptionWe are seeking a highly skilled Senior Product Marketing Manager to join our team at JobNimbus. As a key member of our marketing department, you will be responsible for developing and implementing targeted product marketing strategies to position JobNimbus as the premier CRM for roofing contractors.Key Responsibilities:Develop and execute...


  • Lehi, Utah, United States Pattern Full time

    Job Overview: Are you passionate about analytics, partner engagement, proactive initiatives, and redefining industry standards? If you possess a blend of determination and analytical prowess, consider joining Pattern to leverage your expertise in propelling one of the most rapidly expanding firms in the United States to new heights. Pattern stands at the...


  • Lehi, Utah, United States Verisk Analytics Full time

    Senior Specialist, Product MarketingWe are seeking a highly skilled Senior Specialist, Product Marketing to elevate our integrated marketing efforts. As a key member of our team, you will bring your expertise to enhance our marketing strategies, support impactful campaigns, and contribute to the overall growth and success of our business unit solution...


  • Lehi, Utah, United States 3pX Group ★ A Sunday Times Best Place to Work Full time

    About Us: 3pX Group is recognized as a Sunday Times Best Place to Work, dedicated to fostering a collaborative and innovative environment.Position Overview: We are currently seeking a Lead Financial Strategist to enhance our finance team. This role offers a hybrid work arrangement, allowing for flexibility while maintaining team collaboration.Key...


  • Lehi, Utah, United States Mx Technologies Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Mx Technologies. As a key member of our marketing department, you will be responsible for driving our digital marketing initiatives and executing marketing campaigns across various paid channels.Key ResponsibilitiesDevelop and Execute Digital Marketing Strategies:...


  • Lehi, Utah, United States JobNimbus Full time

    About Us:At JobNimbus, we are passionate about the journeys of our team members. Each individual has a unique path, and we invite you to explore the opportunities that await you here.Objective:Your primary objective will be to enhance our marketing and sales initiatives through thorough data analysis, process refinement, and the integration of advanced...


  • Lehi, Utah, United States Podium Full time

    About the RoleWe are seeking a highly skilled Growth Marketing Manager to join our team at Podium. As a key member of our marketing team, you will play a critical role in helping new customers discover and succeed with our platform.Key ResponsibilitiesDiscovery: Help customers who would succeed with Podium, find PodiumIdentify and implement strategies to...


  • Lehi, Utah, United States Nectar Full time

    Position OverviewSalary:Nectar is a leading platform in Employee Recognition and Rewards, committed to fostering outstanding workplace cultures on a global scale. We are in search of our inaugural Marketing Operations team member to create streamlined processes, manage innovative technologies, and enhance lead conversion metrics. Bring your 3-5 years of...


  • Lehi, Utah, United States Vivint Full time

    Job DescriptionWelcome to Vivint, a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are.As a Content Marketing Specialist, you will collaborate with other departments...


  • Lehi, Utah, United States MX Technologies, Inc. Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at MX Technologies, Inc. As a key member of our marketing department, you will be responsible for driving our digital marketing initiatives and executing marketing campaigns across various paid channels.Key ResponsibilitiesDevelop and execute paid digital advertising...


  • Lehi, United States Pattern Full time

    Job Description: Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. Pattern is the premier partner for global ecommerce acceleration and is...

  • Lead Event Specialist

    2 weeks ago


    Lehi, United States Product Connections Full time

    Overview We are looking for a Lead Event Specialist to complete in-store food and non-food demonstrations, maintain knowledge of products, and sell products professionally. This individual will be responsible for the management and maintenance of event equipment and supplies, as well as providing leadership to the team. Responsibilities Manage and maintain...

  • Lead Event Specialist

    2 weeks ago


    Lehi, Utah, United States Product Connections Full time

    About the RoleWe are seeking a highly skilled and motivated Lead Event Specialist to join our team at Product Connections. As a key member of our in-store events team, you will be responsible for delivering exceptional customer experiences and driving sales through engaging product demonstrations.Key ResponsibilitiesEvent Execution: Manage and maintain event...