Digital Product Marketing Director

7 days ago

San Francisco, California, United States Contentful Full time
Job Overview

We are seeking a seasoned digital product marketing leader to drive strategic growth and expansion of our global product portfolio. As a key member of our executive team, you will be responsible for developing and executing go-to-market strategies that resonate with target audiences and drive business results.

About the Opportunity

This is a unique opportunity to join a leading-edge technology company shaping the future of digital experiences. Our Contentful platform empowers organizations to unlock their digital content and deliver impactful customer experiences. With a strong track record of innovation and rapid growth, we are poised for further expansion, and we need your expertise to lead our product marketing efforts globally.

You will have the chance to work with a talented team of product managers, sales, marketing, and customer success professionals to drive alignment and achieve business objectives. Your leadership will directly impact product adoption, customer satisfaction, and revenue growth.

Key Responsibilities
  • Develop and execute global product marketing strategies that align with market needs and drive business results.
  • Lead cross-functional teams to launch new products, expand into new markets, and drive competitive differentiation.
  • Collaborate with product management to drive product roadmaps that meet customer needs and deliver measurable business impact.
  • Conduct market and competitive analysis to inform product development and strategic positioning.
  • Drive product marketing campaigns that align with content, demand generation, and customer success initiatives.
  • Lead and mentor a high-performing team of product marketers, fostering a culture of collaboration, innovation, and results.
  • Act as a thought leader both internally and externally, representing our company at industry events, in media interactions, and with analysts.
Requirements
  • 15+ years of experience in product marketing leadership roles, with a proven track record of building, scaling, and managing high-performing teams while driving successful go-to-market strategies.
  • Experience in SaaS or digital-first platforms, particularly in content management, API-driven products, or marketing ecosystems.
  • Strong expertise in developing product messaging and positioning, a deep understanding of competitive differentiation, and applying messaging across multiple different personas.
  • Demonstrated success in leading launches multiple times a year to scale new products. Experience in launching in new categories in the global market is a plus.
  • Exceptional communication skills, with the ability to distill complex technical concepts into clear, simple, and engaging narratives for diverse audiences.
  • Analytical and strategic mindset, with experience using data to inform decisions and track the success of product marketing initiatives.
  • Proven ability to collaborate with product management, sales, marketing, enablement, and customer teams to drive alignment and achieve business objectives.
  • Experience in leading product marketing efforts across multiple product lines, including product launches, sales enablement, and market expansion strategies.
  • Creativity mindset with the ability to challenge the status quo, dream big, take risks, and influence execution of new ideas.
What We Offer
  • A competitive salary ranging from $310,000 to $340,000 annually, depending on experience and qualifications.
  • Full-time employees receive stock options for the opportunity to share in the success of our company.
  • Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents.
  • Fertility and family-building benefits, including a lifetime reimbursable wallet to support growing families.
  • We value work-life balance and provide a generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
  • Company-paid parental leave to care for and focus on growing families.
  • Use personal annual education budgets to improve skills and grow in careers.
  • Enjoy full-range virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond usual work duties.
  • Annual wellbeing stipend to care for physical, financial, or emotional health.
  • Monthly communication stipend and phone hardware upgrade reimbursement.
  • New hire office equipment stipend for hybrid or distributed employees.

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