Marketing Director for Live Events
6 days ago
Join Oak View Group, the global leader in venue development, management, and premium hospitality services for the live event industry. As a Marketing Director for Live Events, you will be responsible for developing and implementing marketing strategies that amplify our brand presence across multiple channels.
About the Role:
- Develop and evaluate marketing strategy based on knowledge of established objectives and market characteristics.
- Enhance existing promotional initiatives and develop new marketing programs to maximize ROI through partnerships and innovative media avenues.
- Manage department budget and oversee daily activities, including graphic design and advertising promotions.
- Negotiate contracts with media partners and create corporate collateral materials from concept to completion.
- Project manage F&B initiatives and interpret customer experience metrics.
- Serve as press contact and write press releases.
- Create social media campaigns and leverage sponsorship opportunities to increase brand awareness.
- Develop self-produced revenue-generating events and recommend changes in basic structure and organization of the marketing group.
- Standardize reporting of digital marketing campaigns using Google Analytics.
Qualifications:
- Bachelor's degree in Marketing, Public Relations, Business Administration, or related field.
- Minimum 5-7 years of increasingly responsible experience in sales and/or marketing, preferably in a sports facility or convention center.
- Demonstrated proficiency in Microsoft Office applications and publishing software such as Adobe Photoshop.
- Ability to travel and work nights and weekends as required.
- Analytical skills to forecast trends and challenges using website analytics.
Estimated Salary Range: $75,000 - $85,000 per year, plus bonus and benefits package.
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