Consumer Insights Strategist
2 days ago
We are seeking a highly skilled Senior Consumer Insights Analyst to join our team at AAA Northern California, Nevada & Utah. As a key member of our organization, you will play a critical role in driving business decisions through data-driven insights.
Job Summary
The Senior Consumer Insights Analyst will be responsible for generating actionable insights that inform product development, marketing strategies, and customer experience initiatives. You will work closely with cross-functional teams to identify business opportunities, develop research plans, and analyze data to inform decision-making.
Key Responsibilities
- Analyze consumer behavior, preferences, and trends to identify business opportunities and inform product development
- Develop and implement research plans to collect and analyze data on consumer behavior, attitudes, and preferences
- Collaborate with cross-functional teams to develop marketing strategies, product launches, and customer experience initiatives
- Present findings and recommendations to senior leadership, including actionable insights and data visualizations
- Maintain expertise in qualitative and quantitative research methods, including survey design, data analysis, and reporting
- Stay up-to-date with industry trends and best practices in consumer insights and market research
Requirements
- Bachelor's degree in Business, Statistics, Marketing, Psychology, or related field (Masters preferred)
- At least 5-7 years of experience in voice of customer, market research, marketing, quantitative analysis, and/or business analysis blending a mix of qualitative and quantitative research experience in a business-to-consumer environment
- Experience in consumer research, including custom and syndicated research
- Strong analytical skills, ability to use research as a tool in decision-making
- Excellent communication, presentation, and organization skills
- Ability to self-prioritize and deliver against competing concurrent projects
Benefits
- Estimated Salary: $104,044 - $130,055 per year
- 401k Matching $1 for $1 company match up to 6% of eligible earnings per pay period
- Medical, Dental, Vision, wellness program, and more
- Paid Holidays
- Paid Time Off Team Members accrue paid time off monthly
- Collaborative Environment
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
About Us
AAA Northern California, Nevada & Utah is a leading provider of automotive, insurance, financial, and travel services. Our mission is to provide exceptional service to our members while promoting safe driving practices and community involvement.
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