Sr. Manager of Digital Marketing Capabilities

1 month ago

East Hanover, United States Mondelez International Full time

Job DescriptionAre You Ready to Make It Happen at Mondelz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.The Digital Marketing Capabilities and Operations pillar oversees the advancement of MDLZ marketing digital capabilities and supports business operations of the Digital Marketing Center of Excellence. The pillar enables and liaisons with Global/ Local Consumer Experience teams and Global/Local Marketing to remove barriers and deliver exceptional capabilities experiences. This pillar is crucial in ensuring the proper flow of information across stakeholder groups and enforces digital first / consumer first mindset within the organization.
This pillar supports project management and operations across complex, multi-function initiatives.
Purpose:Lead the development of MDLZ's digital marketing capabilities strategy and roadmap.
This pillar serves as the COE on digital marketing capabilities and supports Consumer Digital marketing Strategy (Digital Center of Excellence) and broader Consumer Experience capability vision (CX Excellence) to drive prioritization of new to market / advanced opportunities and capability building across global and local teams.Internal project mgmt. and operations lead on complex Digital COE initiatives include GENAI, RFPs, etc. to guarantee seamless operations across functions and agency partnersObjective:Ensure the development and implementation of best-in-class capabilities and project management specific to digital and ensuring connection to the full marketing / brand / media ecosystem and compliance.Standardize approach with fit & flex solutions to ensure business works collectively to understand and act on consumer / customer / operational needs and business opportunity.Responsibilities:Strategy: Build the enterprise point of view and emergent strategies related to digital marketing capabilities and products that drive our digital marketing transformation agenda, consumer experiences and agile ways of working. Clarify, simplify and pilot opportunities we could adopt and translate into meaningful actions and workstreams. Capability: Create enterprise narratives and end-to-end playbooks for BU teams in adoption across various digital marketing topics. Partner with global legal and other cross-function teams to build governance documents and cascade of communication in execution of digital ambition. Act as SME and 'bring the outside in' to shape our approach and actions.Project Mgmt: Support global/local teams in implementation of complex initiatives specific to our digital marketing ambition (GENAI). Lead x-functional teams to plan, execute and deliver projects on time and within scope.
Monitor project performance, identifying risks and implementing mitigation strategies while ensuring stakeholder communication and alignment.Cross-functional Oversight: Continuously collaborate across Global & Local business functions in Marketing, Consumer Experience, Commerce, MDS and
I&A to drive Digital Capabilities ambitionQualificationsBachelor's degree10+ years digital marketing experience in managing effective relationships with internal / external that yield in positive resultsExtensive experience building digital marketing capabilities, processes, playbooks, and tools to support execution.Leadership of and strong navigation of complex local, regional and global teams/communitiesAbility to lead and facilitate cross functional workshops and drive both capabilities and ways of workingStrong project management skills and ability to lead and drive performance of complex initiativesNo Relocation support availableBusiness Unit SummaryThe United States is the largest market in the Mondelz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and
Chips Ahoy cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country. Mondelz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.Job TypeRegularMediaMarketing

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