Sr Insights Manager; Marketing

4 weeks ago

Minneapolis, United States Target Full time
The pay range is $89,700.00 - $161,500.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at ;br>
A role on the Marketing & Brand Insights (MBI) team means being a champion for our current and future guests and inspiring the organization to act in their best interest. Here, you'll lead the consumer research that helps Target Marketing and Merchandising seize our most valuable and important opportunities. You'll distill relevant information into insights and implications that answer the ever-critical question: "So what?" Your influence will help spark original ideas and actionable strategies for our enterprise partners including Marketing, Merchants, Stores, Digital and others.

As a Senior Marketing Insights Manager you will consult, influence and guide partners to make guest-centric decisions and develop guest-centric, breakthrough strategies to address changing trends, consumer and business needs. You will lead a variety of complex qualitative and quantitative insights projects in partnership with outside research agencies and internal partners, including: scoping and recommending the optimal research and interpretation design to diagnose and address the strategic problem; collaborating with agency partners to leverage a full range of insight generating tools; synthesize various data resources and translate insights into actionable directions to guide strategy development/strategic implications with partners; co-creating with internal and external partners throughout the process to maximize project outcomes; communicating compelling stories and insights in a clear and engaging way; leading the design and execution of experiential learning sessions that inspire partners to act; and managing the overall project timeline, budget/forecast and agency billing. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
Four-year degree or equivalent experience
6+ years of consumer insights experience
4+ years of experience in marketing measurement and research
Strong quantitative research experience (advanced analytics experience a plus but not required)
Excellent analytical, decision-making, project management, and communication skills
Strong conceptual skills and the ability to translate concepts into consumer research methodologies and tools
Ability to assimilate information quickly and accurately with a track record of success in dealing effectively with complex projects
Ability to synthesize and clearly communicate highly complex findings to focus on the critical issues and actionable opportunities
Embraces change and is comfortable with ambiguity
Growth mindset
Ability to build strong relationships with partners

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to Sr Insights Manager; Marketing & Brand Insights

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