Charis Marketing Manager

3 weeks ago

Woodland Park, United States Andrew Wommack Ministries Full time
Job Details

Level
Management

Job Location
Charis Bible College Colorado - Woodland Park, CO

Position Type
Full Time

Education Level
2 Year Degree

Salary Range
$5,000.00 Salary/month

Travel Percentage
None

Job Shift
Day

Job Category
Marketing

Job Posting Date(s)

Start Date
05/09/2024

End Date
12/02/2024

Description

Position Purpose:

The Charis Marketing Manager at Charis Bible College plays a pivotal role in shaping and executing the marketing strategy to drive student enrollment and engagement through compelling campaigns and student-facing materials. This role supports marketing for both the college and the ministry's TV network, GTN, but is mainly geared towards Charis Bible College initiatives. The ideal candidate will have a proven track record of marketing successes, particularly in lead generation and effective sales funnels. This role demands a blend of strategic planning and hands-on execution across a broad spectrum of marketing channels, including digital, social media, email, and traditional advertising. The candidate will be adept at driving business missions forward through innovative marketing solutions, optimizing campaigns for maximum impact, and fostering a brand that resonates with our target audience.

Essential Duties:
  • Develop and execute integrated marketing strategies to boost student enrollment and promote GTN initiatives.
  • Research, develop, and communicate strategies for advertising and digital marketing
  • Oversee the creation and distribution of engaging marketing materials and digital content across various college and GTN platforms, including websites, social media channels (Facebook, Instagram, TikTok, Twitter, YouTube), email campaigns, and more.
  • Collaborate closely with various teams, such as Recruiting, Admissions, and Enrollment, to ensure cohesive and effective campaign execution.
  • Utilize direct marketing techniques to capture leads, nurture prospects, and convert inquiries into enrollments, focusing on the efficiency of the sales funnel.
  • Measure, analyze, and report on the performance of marketing campaigns, adjusting strategies based on data-driven insights to achieve optimal ROI and KPIs.
  • Stay ahead of marketing trends and advancements, applying innovative tactics and tools to keep Charis Bible College at the forefront of educational marketing.
  • Manage relationships with third-party agencies and vendors, ensuring timely and cost-effective delivery of marketing services and materials.
  • Foster an environment of continuous improvement by incorporating customer feedback into marketing strategies to enhance client satisfaction and brand loyalty.
  • Identify trends and insights, and optimize spending and performance based on the insights
  • Manage multiple projects and supervise collaboration between departments
  • Other tasks as needed
Qualifications

Knowledge, Skills, and Abilities:
  • Proven expertise in managing a wide range of marketing channels, including digital advertising, social media, email marketing, and traditional media.
  • Strong grasp of direct marketing strategies, sales funnel optimization, and lead generation techniques.
  • Must be able to effectively operate a Windows-based computer and navigate Microsoft Office Suite.
  • Proficiency in marketing and design software (e.g., Adobe Photoshop & Illustrator, CRM platforms, and analytics tools).
  • Excellent project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Deep understanding of web development principles and digital marketing regulations.
  • Analytical mindset with a strong focus on metrics and data-driven decision-making.
  • Creative and strategic thinking, with the ability to generate innovative marketing solutions that align with the college's mission and values.
  • Work with excellence and attention to detail with little oversight.
  • Strong problem-solving skills.
  • Familiarity with Andrew Wommack Ministries and Charis Bible College's vision, audience, and community.
  • Exceptional communication and interpersonal skills, capable of working effectively with internal teams, external partners, and stakeholders.
Requirements:
  • Must have a personal relationship with Jesus Christ.
  • Must sign the Statement of Faith.
  • A high school diploma or equivalent education is required.
  • Bachelor's degree in marketing, communications, or a related field is preferred.
  • Charis Bible College graduate preferred.
  • Leadership experience, with a history of managing teams or leading marketing projects to successful outcomes is required.
  • Must be trustworthy to uphold the ministry vision and execute plans as directed.
  • Must pass all required checks.
Experience:
  • A minimum of 3 years of professional experience in Marketing, Communications, or Digital Marketing is preferred.
  • Minimum of 3 years of supervisory management experience or leading a team.
  • Proven track record of past marketing successes and project management experience is a plus.
  • Compensation is commensurate with experience.

We offer a comprehensive benefits package for full-time employees to include the following: Medical, Dental, Vision, Paid Time Off (PTO), Paid Holidays per year (10), Flexible Spending Account (FSA)-Medical/Dependent Care, Health Savings Account (HSA), Voluntary Life and AD&D, Short Term Disability, Long Term Disability, 403(b) Retirement Plan, Life Assistance Program, Accident/Hospital, ID Shield/Legal Shield and Telehealth

About Us: Andrew Wommack Ministries (AWM) is a teaching ministry of unconditional love and the balance between grace and faith. For over forty years, Andrew and Jamie have been teaching the truth of the Gospel to the body of Christ by teaching at seminars, in churches, on radio and television, by training others at Charis Bible College, and by developing ministry materials designed to help you in your relationship with the Lord. We are a family here at AWM, we like to have fun, and we love Jesus. You will find that our culture reflects just that. Our core values demonstrate that we serve God's people with Excellence, Faithfulness, and Integrity.

Are you interested in helping Andrew fulfill his vision to reach as far and as deep with the Gospel as possible?

If so, we are looking for someone faithful, available, willing to learn; and passionate about taking the Gospel Truth to the world.

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