Marketing Assistant
3 weeks ago
We are seeking a detail-oriented and creative Marketing Assistant to support our digital marketing efforts.
This role will involve assisting in the implementation of marketing strategies, project management, and operational support to increase audience engagement and drive fundraising efforts.
The Marketing Assistant will collaborate with various departments, manage video production projects, and provide data-driven insights for optimizing campaigns.
Key Responsibilities:
- Assist with strategy and implementation for digital annual giving programs, enhancing audience engagement and conversion for multiple school partners.
- Manage video production projects, including coordinating filming sessions, editing, and creating high-quality video assets for campaigns and fundraising initiatives.
- Write and edit compelling copy for fundraising campaigns, donor solicitations, and other Client's priorities.
- Collaborate with teams to promote and execute digital marketing plans, particularly for Client's giving days and school-related fundraising initiatives.
- Develop and implement test-and-learn strategies to optimize campaign performance metrics, including clicks and conversions.
- Provide marketing training support, including developing materials for onboarding and ongoing learning.
- Serve as a strategic advisor, offering data-driven recommendations for various business use cases.
- Prepare and present reports for marketing campaign debriefs.
- Edit content to ensure adherence to style guidelines and clarity.
- Assist in website development and maintenance using HTML, CSS, and JavaScript.
- Implement SEO best practices to improve search engine rankings.
- Perform additional digital duties and special projects as needed
- Bachelor's degree or equivalent experience.
- Minimum of 2 years of experience in digital marketing or videography marketing.
- Proficiency in Microsoft Office, Google Suite, HTML, CSS, and Adobe Photoshop/Creative Suite.
- Experience with major email platforms, such as Salesforce Marketing Cloud.
- Strong organizational, communication, and customer service skills.
- Ability to manage confidential information with discretion.
- Experience in higher education or complex organizations.
- Familiarity with online tools and resources, and an interest in exploring new digital platforms.
- Knowledge of audience segmentation and consumer lifecycle communication funnels.
Education: Bachelors Degree
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