Marketing Analyst

1 day ago


Columbus, United States HRU Inc Technical Resources Full time
Marketing Analyst

Location: Columbus, IN

Contract: 6 months (potential for extension or direct hire)

Schedule: Monday-Friday, 1st shift (start time: 7:00 AM or 8:00 AM), fully on-site

Compensation: $48.30/hour

Onboarding Requirements: Background check and drug screening

Summary:

Research market conditions across local, regional, or national areas to assess potential sales opportunities for products or services. Collect and analyze competitive intelligence and evaluate marketing and distribution methods.

Education and Experience:
  • Education: Bachelor's degree in marketing or equivalent training required.
  • Experience: 5+ years of relevant experience required.
Responsibility Level:
  • Operates with a high level of independence while receiving general guidance from a supervisor.
Required Skills:
  • Strong verbal and written communication, negotiation, customer service, and interpersonal abilities.
  • Proven ability to work independently and manage time effectively.
  • Exceptional mentoring and coaching skills.
  • Advanced knowledge of marketing principles and methods for product/service promotion.
  • Expertise in marketing strategy and pricing development.
  • Familiarity with media production, communication, and dissemination techniques.
Major Job Duties and Responsibilities:
  • Provide insights on local, national, and international factors impacting product and service sales.
  • Collaborate with legal teams to address copyright and royalty-sharing issues.
  • Develop and implement pricing strategies that align with organizational goals and customer satisfaction.
  • Oversee hiring, training, performance evaluations, and daily activities of marketing and sales teams.
  • Assess financial aspects of product development, including budgets, expenditures, R&D allocations, and ROI.
  • Formulate marketing activities and policies in partnership with advertising and promotion managers.
  • Identify, develop, and evaluate marketing strategies based on organizational goals, market dynamics, and cost/markup considerations.
  • Negotiate contracts with vendors and distributors to streamline product distribution and establish effective networks.
  • Use sales forecasting and strategic planning to enhance sales performance and profitability while monitoring market trends and business developments.
Must-Have Skills:
  • Proficiency in market analysis for lead generation.
  • Expertise in project management.
  • Experience with Salesforce CRM.
  • Strong and effective communication skills.
Additional Details:
  • Education Requirement: Bachelor's degree.
  • Experience Requirement: Minimum 5 years of applicable experience.


HRU is an EOE (Equal Opportunity Employer)
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