Manager, Brand

3 weeks ago

Miami, United States Royal Caribbean Group Full time
Journey with us Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

This position will be working onsite from Miami.

Position Summary:

The Brand and Product Marketing Manager is responsible for strategic planning and development of integrated marketing campaigns to achieve sourcing, revenue, and brand awareness goals. Builds the roadmap to launch new ships, destinations, and guest experiences into the marketplace to ensure our vacations are strongly differentiated against competitor brands. Manages and provides direction to project leads/account executives to ensure key campaign milestones and KPIs are being achieved, and that go-to-market tactics are being evaluated for effectiveness, adaptability, and inventiveness. Researches, explores, and evolves product launch efforts into new strategies and tactics beyond the expected. Documents and communicates product launch results and status to supervisor, channels, and partner teams.

Essential Duties and Responsibilities:
  • Collaborate with product development and programmatic departments to understand marketable opportunities and devise a strategic cross-channel, multi-market plan for campaigns to achieve business goals
  • Devise timing and approach for campaign development and guide the project leads/account executives to ensure timely delivery for multiple initiatives
  • Clearly outline campaign goals, set measurable KPIs, and analyze effectiveness of campaign in market
  • Analyze and forecast current market challenges, provide competitive analysis, and put forth innovative marketing solutions
  • Continually call upon product knowledge to ascertain the cause-and-effect of interdependent products and how other campaign strategies may need to be adjusted in light of new tactics
  • Possess highly collaborative, people-focused personality to ensure strong relationships with team and channel leaders, and higher investment by channel teams to achieve shared goals
  • Collaborate with product development teams, early in the development process, to ensure advocacy for marketable features in new, developing products
  • Explore and evolve new product launch strategies to bring higher engagement from expanding and new audiences
  • Provide regular product updates to North America and International markets
  • Provide weekly reporting and status updates to supervisor
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management
Qualifications, Knowledge, and Skills:
  • Bachelor's degree in Marketing, Advertising, or related field experience.
  • 6+ years experience in advertising, marketing, or creative team
  • Experience giving direction, coordinating workflow, and driving key decisions between Go To Market team members, internal stakeholders, channel owners, and creative agencies.
  • Experience launching new and revamped consumer products into the marketplace.
  • Adept at documenting and accurately conveying feedback between creative groups.
  • Well versed in channels including web, digital media, social, out of home, email, and print.
  • Strong critical decision-making and excellent communication skills.
  • Strong understanding of consumer and brand research.
  • Cross-functional leadership expertise in a fast-paced and complex environment.
  • Self-starter with ability to maintain poise when dealing with ambiguity.
  • Demonstrated ability to proactively improve processes and procedures.
  • Experience creating and managing timelines in project management software.
  • Expertise in developing cohesive, engaging, concise, fact-based presentations.
  • Highly organized, deadline driven and detail oriented.
  • Experience with print/digital/CGI assets.


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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