Marketing & Communications Manager

1 month ago

Glendale, United States Credit Union West Full time

Credit Union West has been named a 'Top Company to Work for in Arizona' for the 12th year in a row (2013-2024) This prestigious award announced by BestCompaniesAZ is earned by achieving stellar marks in a comprehensive workplace survey, where employees are asked to rate and share feedback including culture, leadership and overall satisfaction.

Credit Union West continuously looks for ways to improve employee satisfaction and experience. In addition to high paying wages, Credit Union West also offers the following:

  • Full-time employees receive 100% paid health, dental & vision insurance
  • Earn incentives up to 15%, depending on position
  • 401K plan with employer matching funds up to 5%
  • Profit Sharing
  • Tuition reimbursement
  • Gym membership reimbursement
  • Paid time off for holidays, vacation, and sick days
  • Diverse and inclusive workplace
  • Credit Union West membership and discounts
Be part of our award-winning team

POSITION SUMMARY

Responsible for the development of marketing and communications policies and objectives for Credit Union West. Oversees all promotions and advertising efforts for membership and product growth and brand awareness. Develop overall marketing plan, approving campaigns, and measuring return on investment of various advertising methods. Reviews and maintains a strong knowledge of changes in the marketplace and recommends appropriate strategies for marketing and product and pricing to executive management. Oversee public relations and communications with the media and all graphics and content displayed and distributed through social media and all marketing channels. Support and monitor the annual department budget and growth goals in support of organizational key performance indicators.

Essential Functions & Additional Responsibilities:

50% Marketing Operations - Ensures successful achievement of corporate goals, established performance expectations for respective areas of oversight, and frequent marketing promotions. Supports leadership that drives excellence in results from marketing initiatives and business development efforts. Ensure compliance within credit union policies and procedures as well as state and federal regulations. Provides project management leadership to ensure completion of regular promotional projects. Builds interdepartmental partnerships to successfully executive corporate initiatives or projects. Manages annual marketing calendar and campaigns.

25% Marketing Strategy - Supports vision, leadership and direction in the planning and implementation of organizational goals, priorities, projects, and technology. Deliver on short-term and long-term marketing strategies that support membership and loan growth, brand awareness and responsibility to serve the community. Ensure plans and campaigns align with the credit union's mission and purpose, owning the development of creative consumer messaging and value proposition.

20% Leading Talent - Hires, trains, directs and evaluates employee performance and behaviors to serve the member experience. Allocates resources to meet operational needs within the department. Provides leadership, coaching, and direction for their team members ensuring they have the support and development opportunities to become well-trained employees excelling in their roles.

5% Performs other duties as assigned.

Education:

Bachelor's degree in Marketing or related field obtained through a formal 4-year program at an accredited educational facility preferred or equivalent experience. Certified in one or more of the following is preferred: strategic marketing, digital marketing, or communications.

Experience:

5-8 years of experience in marketing, communications, or related field. 5-8 years of experience in leadership or management. Digital marketing, project management, and financial services experience preferred.

Skills & Competencies
  • Understanding of marketing agency process.
  • Live the mission, vision, and core values of the credit union.
  • Able to communicate effectively and tactfully with employees and members both orally and in writing.
  • Demonstrate critical thinking and being self-reliant to better analyze and solve problems.
  • Effective time management and organizational skills. Ability to multi-task and be agile to serve members and employees.
  • Exceptional leadership skills: ability to motivate, influence, and engage direct and indirect reports and peers with a significant level of diplomacy and trust.
  • Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills.
  • Energetic, forward-thinking, and creative in business solutions with high ethical standards and trustworthiness.
  • Act as a change agent, who can collaborate with diverse interest and adapt to internal, market or regulatory-driven changes.
  • Strong mentoring, coaching experience to a team with diverse levels of expertise.
  • Excellent presentation skills, confident in all settings with individuals at all levels of the organization both internal and external.
  • Maintain working knowledge of Microsoft Office, SharePoint, and collaborative tools (Teams and Zoom).
  • Thorough knowledge and understanding of organization's Employee Handbook and policies.
  • Must demonstrate a functional knowledge of the Bank Secrecy Act in addition to other Federal laws, including but not limited to: U.S. Patriot Act, Office of Foreign Assets & Control, Anti-Money Laundering, Right to Financial Privacy Act, and the Bank Bribery Act.

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