Field Marketing
2 weeks ago
- Develop and execute field marketing campaigns that align with company goals and drive demand generation campaigns (webinars, events, display and online media) in lockstep with Association and Buying group team.
- Manage marketing campaigns, including logistics for events and webinars in collaboration with the industry marketing team.
Field communication
- Proactively work with industry and field marketing, sales, partners, and customer success to ensure success of events.
- Create internal communication (newsletters, events tracker, create Seismic pages) to promote events and other associations and buying group marketing activities
- Develop email campaigns and campaign kits to assist in promoting associations and buying group programs
Event Planning & Execution
- Lead the research, planning, and execution of regional events, assisting the industry marketing team in executing trade shows and conferences to generate leads and build relationships with key prospects and customers.
- Oversee event logistics, from budgeting and vendor management to post-event analysis and follow-up.
- Work with the branding team to execute event branding and creative activations.
- Collaborate with Partner organization on strategic sponsorships and go-to-market execution plans at partner events.
- Coordinate logistics for all global events, ensuring timely shipments, accommodations, travel arrangements, and other necessities.
Analytics & Reporting
- Analyze the effectiveness of field marketing campaigns to report regularly on progress against company and campaign goals
Requirements:
Marketing background ideally in field marketing and/or demand generation with at least 5 years of experience.
- Detail oriented and resourceful
- Professional and willingness to collaborate
- Marketing background
- Ability to stick to strict deadlines on deliverables
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
#AditiConsulting
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